How to write a PR Plan for your travel brand
As a new year approaches, we examine how travel brands can formulate a successful PR plan aligned to their business goals.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Adopting a tourism model focused on regeneration requires rethinking KPIs
As we approach the end of the year, KPIs and goal setting sit at the top of many clients to-do lists. Here's how to design KPIs that are fit for the future.
We’re now a Certified B Corp! Find out how to become one and how it could benefit your travel brand.
After a long journey, we are incredibly proud to share that Lemongrass is now a certified B Corp. Here are our top tips for travel brands who want to achieve B Corp status for themselves.
The ultimate introduction to social media marketing: Which channels should your travel brand be on?
The first of our three-part blog series designed to introduce you to the fundamentals of social media marketing for travel brands. Stay tuned for more.
Can marketing save the planet?
Marketers are architects of desire. We make people want things. As an industry, do we make people want things that fuel overconsumption, or do we choose a better path?
How to measure travel PR: the metrics that matter
Throughout this three-part series, we've navigated the intricacies of selecting the right agency and maximising your agency’s potential. However, our journey wouldn't be complete without delving into the realm of measuring the effectiveness of PR.
How to make the most of your PR agency
The second part of our latest blog series explores how brands can unleash the full potential of their PR agency. Stay tuned for more.
The ultimate guide to choosing the right PR Agency for your travel brand
The ultimate guide to choosing the right PR Agency for your travel brand
Navigating the nuances of influencer marketing: To pay or not to pay?
In an increasingly digital world, with a desire to explore post pandemic, travel brands have continued to turn to influencers to capture our attention and inspire our next adventure. But is it worth it to go that extra mile and open up your wallet to these globetrotting gurus?
Time is running out: What travel brands need to action before July for Google Analytics 4
Google has announced that Universal Analytics – the beloved tool for tracking website and digital marketing performance – will no longer be supported after July 1, 2023. And with the death of UA, some notable features are dying, too.
SEO principles for travel brands – a beginner’s guide - Part two
This is part 2 of our introduction to SEO for travel brands. Last week we focused on getting clued up on the basics – here, we look closer at what exactly travel brands need to know for optimised SEO.
SEO principles for travel brands – a beginner’s guide – Part one
We’re here to demystify SEO, with our 2 part series for travel brands. We want to make sure it’s understandable, and actionable for non-techy types – but just as valuable for seasoned travel SEOs.
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
Get started
To share where you’re going, and talk about how we can help you get there, contact our team.