With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Travel brands today are more visible than ever before. There’s more content, more campaign activity and more competition for attention across every channel. Yet despite this increase in visibility, many brands still struggle to generate meaningful commercial growth.
Travel brands are entering a new era of discovery, one where being searchable is no longer the same as being visible.
It’s become harder than ever to make confident marketing decisions. Travel brands are operating against a backdrop of shifting geopolitics, rising cost of living pressures, and tighter budgets, all while traveller behaviour continues to evolve. Demand is less predictable, booking windows are changing, and expectations around value are higher than ever.
For many travel brands, expanding into the US market sits firmly on the “next step” list. The opportunity is huge: high-value travellers, influential media, and global visibility that can elevate a brand overnight.
Even hesitant travellers are now turning to tools like ChatGPT to guide their choices. That makes trust signals and credible validation more critical than ever. So how can travel brands remain believable, visible, and trusted in this new landscape?
Travel demand has long since returned. The challenge for brands now is identifying where the next wave of growth will emerge and securing visibility in the markets driving future demand.
Lemongrass achieved a 19.3% reduction in carbon intensity (CO2 relative to client revenue) compared to last year, significantly outperforming our stretch target of 11% year-on-year reduction. Our Director of Nature, Alex Liste, explains how we did it.
In this guest blog, Allie delivers a clear, practical guide to creating and presenting neuroinclusive travel content, sharing clear examples and advice brands can put into practice.
Following our Autumn 2025 Media Roadshow, we spent time in conversation with leading travel journalists and storytellers to understand the ways in which travel stories are now being commissioned, told and trusted. They're evolving - so what does that mean for your brand? We’ve distilled these insights into our exclusive 2026 travel media trends blog, giving you a clear view of what’s ahead and how to stay visible, relevant and credible.
Back in 2022, we pulled together our most requested “save the budget” projects to help brands make smart, strategic choices.
With so much going on, making press events happen can be tough. But how can we make them work smarter, not harder?
The first series of the It’s a Journey podcast gave us more than just great conversations. It held a mirror up to the travel industry and asked some tough questions. With over 1,300 downloads already and a second series in the making, we’re revisiting those conversations, celebrating the impact of our first series and the stories that inspired it.
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
To share where you’re going, and talk about how we can help you get there, contact our team.
