PR Budgeting for 2026: Top Strategies for Travel Brands
Are you starting to plan your 2026 PR and marketing budgets? You’re not alone. Autumn is traditionally the season for budget planning, and this year the challenge is greater than ever.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Why Your Travel Brand Isn’t Showing in Google AI Overviews - And How to Fix It
You might have noticed that Google search results look a little... different. Since May 2024, AI Overviews (those new top-of-search summaries) have rolled out across most queries. They pull in quick-fire answers from across the web and present them front and centre, often with no need for users to click through. That means the way people find travel brands is changing, fast.
Happy Teams, Better PR: Why Culture Matters When Choosing an Agency
We are over the moon to have won The Sunday Times Best Places to Work Award, for the second time. And, for the first time, we’ve been named Best Small Company in the Marketing and Advertising Industry category.
How Travel Brands Can Genuinely Connect with the LGBTQ+ Market in 2025
Originally published in 2019, we’ve revisited and updated this blog for Pride Month 2025 to reflect today’s cultural and industry climate. For travel brands genuinely committed to inclusivity, the opportunity and the responsibility to show up with care, courage and consistency has never been clearer.
Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively
Fresh from our recent webinar, Communicating Impact: Why, What, and How, we felt it was the perfect moment to put pen to paper and share some practical ways travel brands can, and should, communicate their impact.
Hosting a Press Trip? Make it Inclusive - Here’s How
Why does accessibility matter in travel? The fact that this is even a question is actually part of the problem. Why wouldn’t accessibility matter in travel? It should matter in every aspect of life – from public transport, to education, to social media, and beyond. Travel has always been lower in the pecking order, but some would argue that the change has started.
Why We Left X (and Why You Should, Too)
At Lemongrass, part of our mission has always been to foster authentic connections; building relationships with media, journalists and content creators, to help us tell the stories of travel brands. And for years, Twitter – now rebranded as X – served as a valuable way for us to do this.
What travel brands need to know about affiliate partnerships and “paid-for” opportunities in 2025
The media landscape is constantly evolving, and one of the most notable shifts in the last year has been the increasing commercialisation of editorial content.
Link Smarter, Not Harder: Why we’ve Rewritten the Rules on Backlink Audits for Travel Brands
Back in 2022, as the world began to recover from the disruption of COVID-19, we found ourselves at a turning point. The pandemic had fundamentally altered the travel industry, how brands operated online and our business. It was the perfect time to reassess our strategies and redefine how we could add even greater value for our clients. This is how our Backlink Audits were formed.
Economic Leakage In Tourism: What Is It, And What Can Travel Brands Do About It?
As protests against overtourism continue to escalate around the world, many are unaware that overtourism is a symptom, not a cause, of a much deeper issue. While travelling abroad is widely assumed to support local economies, the reality is that tourism can often take more from a destination than it gives back. This is because the money you spend rarely stays in the destination itself, which is where the term “economic leakage” comes into play. Let’s explain…
Why Travel Brands Need to Consider Video Marketing
Video is a powerful tool in travel marketing, offering a unique way to engage audiences and inspire bookings. Richard Hammond highlights how video is an affordable, versatile asset for content marketing, promotion, and branding, especially in showcasing sustainability stories.
Our Impact Report – and 6 top tips for doing your own
We believe in the transformative power of travel. Not just for the individual, but for all of us. Responsible travel can bridge cultures, foster understanding, and contribute to the wellbeing of communities worldwide. Done right, travel can enrich destinations socially, environmentally, and economically – while creating lifelong memories and powerful experiences.
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
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To share where you’re going, and talk about how we can help you get there, contact our team.