Press Events Are Harder Than Ever For Travel Brands; it’s Time to Rethink Them
With so much going on, making press events happen can be tough. But how can we make them work smarter, not harder?
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Elephants in the Room: The Sustainability Issues Travel Avoids
The first series of the It’s a Journey podcast gave us more than just great conversations. It held a mirror up to the travel industry and asked some tough questions. With over 1,300 downloads already and a second series in the making, we’re revisiting those conversations, celebrating the impact of our first series and the stories that inspired it.
Pooling Budgets, Maximising Impact: Smarter PR Strategies for Tourist Boards
Destination marketing is facing a choice: scale back, or sharpen up. “Less but better.” That’s how travel writer Nina Karnikowski describes the way people are travelling now.
PR Budgeting for 2026: Top Strategies for Travel Brands
Are you starting to plan your 2026 PR and marketing budgets? You’re not alone. Autumn is traditionally the season for budget planning, and this year the challenge is greater than ever.
Why Your Travel Brand Isn’t Showing in Google AI Overviews - And How to Fix It
You might have noticed that Google search results look a little... different. Since May 2024, AI Overviews (those new top-of-search summaries) have rolled out across most queries. They pull in quick-fire answers from across the web and present them front and centre, often with no need for users to click through. That means the way people find travel brands is changing, fast.
Happy Teams, Better PR: Why Culture Matters When Choosing an Agency
We are over the moon to have won The Sunday Times Best Places to Work Award, for the second time. And, for the first time, we’ve been named Best Small Company in the Marketing and Advertising Industry category.
How Travel Brands Can Genuinely Connect with the LGBTQ+ Market in 2025
Originally published in 2019, we’ve revisited and updated this blog for Pride Month 2025 to reflect today’s cultural and industry climate. For travel brands genuinely committed to inclusivity, the opportunity and the responsibility to show up with care, courage and consistency has never been clearer.
Communicating Impact: Why It Matters for Travel Brands and 10 Ways to Communicate It Effectively
Fresh from our recent webinar, Communicating Impact: Why, What, and How, we felt it was the perfect moment to put pen to paper and share some practical ways travel brands can, and should, communicate their impact.
Hosting a Press Trip? Make it Inclusive - Here’s How
Why does accessibility matter in travel? The fact that this is even a question is actually part of the problem. Why wouldn’t accessibility matter in travel? It should matter in every aspect of life – from public transport, to education, to social media, and beyond. Travel has always been lower in the pecking order, but some would argue that the change has started.
Why We Left X (and Why You Should, Too)
At Lemongrass, part of our mission has always been to foster authentic connections; building relationships with media, journalists and content creators, to help us tell the stories of travel brands. And for years, Twitter – now rebranded as X – served as a valuable way for us to do this.
What travel brands need to know about affiliate partnerships and “paid-for” opportunities in 2025
The media landscape is constantly evolving, and one of the most notable shifts in the last year has been the increasing commercialisation of editorial content.
Link Smarter, Not Harder: Why we’ve Rewritten the Rules on Backlink Audits for Travel Brands
Back in 2022, as the world began to recover from the disruption of COVID-19, we found ourselves at a turning point. The pandemic had fundamentally altered the travel industry, how brands operated online and our business. It was the perfect time to reassess our strategies and redefine how we could add even greater value for our clients. This is how our Backlink Audits were formed.
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