Why International PR Matters More Than Ever for Travel Brands
Travel demand has long since returned. The challenge for brands now is identifying where the next wave of growth will emerge and securing visibility in the markets driving future demand.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
How We Achieved a 19.3% Reduction In Carbon Intensity As a Travel Business
Lemongrass achieved a 19.3% reduction in carbon intensity (CO2 relative to client revenue) compared to last year, significantly outperforming our stretch target of 11% year-on-year reduction. Our Director of Nature, Alex Liste, explains how we did it.
Content, Structure, Search: A Practical Guide to Presenting Neuroinclusive Travel Experiences
In this guest blog, Allie delivers a clear, practical guide to creating and presenting neuroinclusive travel content, sharing clear examples and advice brands can put into practice.
10 Travel Media Trends Shaping 2026
Following our Autumn 2025 Media Roadshow, we spent time in conversation with leading travel journalists and storytellers to understand the ways in which travel stories are now being commissioned, told and trusted. They're evolving - so what does that mean for your brand? We’ve distilled these insights into our exclusive 2026 travel media trends blog, giving you a clear view of what’s ahead and how to stay visible, relevant and credible.
Why “Saving the Budget” in 2026 needs a fresh playbook
Back in 2022, we pulled together our most requested “save the budget” projects to help brands make smart, strategic choices.
Press Events Are Harder Than Ever For Travel Brands; it’s Time to Rethink Them
With so much going on, making press events happen can be tough. But how can we make them work smarter, not harder?
Elephants in the Room: The Sustainability Issues Travel Avoids
The first series of the It’s a Journey podcast gave us more than just great conversations. It held a mirror up to the travel industry and asked some tough questions. With over 1,300 downloads already and a second series in the making, we’re revisiting those conversations, celebrating the impact of our first series and the stories that inspired it.
Pooling Budgets, Maximising Impact: Smarter PR Strategies for Tourist Boards
Destination marketing is facing a choice: scale back, or sharpen up. “Less but better.” That’s how travel writer Nina Karnikowski describes the way people are travelling now.
PR Budgeting for 2026: Top Strategies for Travel Brands
Are you starting to plan your 2026 PR and marketing budgets? You’re not alone. Autumn is traditionally the season for budget planning, and this year the challenge is greater than ever.
Why Your Travel Brand Isn’t Showing in Google AI Overviews - And How to Fix It
You might have noticed that Google search results look a little... different. Since May 2024, AI Overviews (those new top-of-search summaries) have rolled out across most queries. They pull in quick-fire answers from across the web and present them front and centre, often with no need for users to click through. That means the way people find travel brands is changing, fast.
Happy Teams, Better PR: Why Culture Matters When Choosing an Agency
We are over the moon to have won The Sunday Times Best Places to Work Award, for the second time. And, for the first time, we’ve been named Best Small Company in the Marketing and Advertising Industry category.
How Travel Brands Can Genuinely Connect with the LGBTQ+ Market in 2025
Originally published in 2019, we’ve revisited and updated this blog for Pride Month 2025 to reflect today’s cultural and industry climate. For travel brands genuinely committed to inclusivity, the opportunity and the responsibility to show up with care, courage and consistency has never been clearer.
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
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To share where you’re going, and talk about how we can help you get there, contact our team.