With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
At Lemongrass, part of our mission has always been to foster authentic connections; building relationships with media, journalists and content creators, to help us tell the stories of travel brands. And for years, Twitter – now rebranded as X – served as a valuable way for us to do this.
The media landscape is constantly evolving, and one of the most notable shifts in the last year has been the increasing commercialisation of editorial content.
Back in 2022, as the world began to recover from the disruption of COVID-19, we found ourselves at a turning point. The pandemic had fundamentally altered the travel industry, how brands operated online and our business. It was the perfect time to reassess our strategies and redefine how we could add even greater value for our clients. This is how our Backlink Audits were formed.
As protests against overtourism continue to escalate around the world, many are unaware that overtourism is a symptom, not a cause, of a much deeper issue. While travelling abroad is widely assumed to support local economies, the reality is that tourism can often take more from a destination than it gives back. This is because the money you spend rarely stays in the destination itself, which is where the term “economic leakage” comes into play. Let’s explain…
Video is a powerful tool in travel marketing, offering a unique way to engage audiences and inspire bookings. Richard Hammond highlights how video is an affordable, versatile asset for content marketing, promotion, and branding, especially in showcasing sustainability stories.
We believe in the transformative power of travel. Not just for the individual, but for all of us. Responsible travel can bridge cultures, foster understanding, and contribute to the wellbeing of communities worldwide. Done right, travel can enrich destinations socially, environmentally, and economically – while creating lifelong memories and powerful experiences.
With our Media Roadshow wrapped for 2024, we reveal the top 10 travel media trends shaping 2025 – with insights for how you can adapt to change.
How do podcasts get featured and ranked among the top, on platforms like Spotify and Apple Podcasts? Let’s dish the details, and help you get heard.
Overtourism is a wicked problem that requires more than just quotas and visitor fees—it demands a fundamental shift in how we approach tourism.
When you’ve got a great PR team on your side, guaranteed editorial commissions are a done deal. But why do they matter, and what are the rules?
What makes a PR story “exclusive” and are they worth it? We explore the power (and pain) of exclusive coverage, with insights gathered from recent stories.
What is a media event, and should you be doing them? Learn more about how they work, how to set them up – and what they can do for your travel brand.
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
To share where you’re going, and talk about how we can help you get there, contact our team.
