How to Generate the Right Kind of Leads for your Travel Brand
Our Head of Content and Search, Tara Schwenk, explains how your travel brand can perform a content audit – and why it’s so important to do in order to reach future guests.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
PR’s biggest SHOCK in 2022? The rise of travel and lifestyle newsletters
In this post, we’ll explore how and why newsletters have exploded in 2022, with some of the best examples we’ve seen – and why travel and lifestyle brands should be getting on them.
9 Ways Press Trips Changed after Covid
Here are nine key ways the landscape has shifted – and a glimpse at the future of press trips in the Metaverse…
Are Media Missions, Press Launches and Press Days old news for travel brands?
We ask, in a post-covid world, are Media Missions, Press Launches and Press Days old news for travel brands?
“My PR agency always asks me for news, but we don’t have any!”
Find out how we come up with newsworthy pitches for our clients – and learn how you can use our tips and tricks to come up with news yourself to land great coverage.
Deep links: the killer ingredient for your travel and tourism PR strategy
Why are deep links important? And how they can help your travel brand get found? Find out here.
The ultimate guide to TikTok for travel brands
TikTok for travel brands: why you should do it, and how to NAIL IT
How to win in Travel PR in 2022 – The Ultimate Guide
Covid has changed a lot of things in travel PR. So we know what we should continue to do – and what we should stop doing in 2022.
How to work with travel influencers: The ultimate guide
Travel brands understand the importance of working with influencers. But there’s so much to unpack, and so many pitfalls to avoid.
Destination PR: How to attract cultural travellers
An industry-celebrated digital PR campaign for our client, Leipzig Tourism, didn’t just boost their backlink profile; it won them a new, diversified audience.
Most travel brands have two kinds of competitors – but only know about one
Just like pro athletes, most CEOs and marketing directors know exactly who their competitors are. What are “Search competitors” and why are they important?
Travel PR: Why having 10 pieces in The Times is not as good as you think
Too much of a good thing can really ruin something great. Take Christmas dinner – amazing once a year. But every single day? The same thing goes for travel PR coverage.
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
Get started
To share where you’re going, and talk about how we can help you get there, contact our team.