The end of influencers? Or a chance to market better? Travel’s “De-influencing” trend
Is this the end of influencer marketing - or a chance for travel brands to encourage a better way to travel? Find out what's really going on...
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
ChatGPT for travel marketing and PR: We put it to the test
In this post, we’ve used ChatGPT to do some common tasks travel PRs, marketers and travel journalists would do, and presented our findings.
Sustainable marketing for travel brands: 5 tips for getting started
If the last few years have taught us anything, it’s that tourism needs to change. That means the ways in which we market it must change too.
The ultimate guide to blogs for travel brands
If you have a website (and let’s face it, which travel brand doesn’t in this day and age!), you’d better be blogging - here, we detail our top blogging tips.
Our top travel PR and content blogs of 2022, and what they tell us about the future
We analysed all our blogs from 2022, to find our top performers – and to see what they can tell us about the future of travel PR and content marketing. This is what we discovered.
The top 10 travel trends for 2023: Adventure, purpose, nostalgia, and extreme immersion
We have researched the latest travel search trends, and drawn key findings from multiple industry reports, to bring you the top 2023 travel trends.
Save the budget! Projects to find new clients for your travel brand in 2023
You’re a smaller travel brand. Or you may want something extra that your current PR agency can’t give you. And you are probably currently budgeting for 2023.
2023 travel media trends – The latest industry insights from Lemongrass
We asked our attendees for their take on travel trends for 2023, and for their insight on what they’re experiencing within the year ahead.
How to create content for your travel brand so your customers find you
Here, we show you how to use micromoments in all your PR and content planning, so that your travel brand is in front of clients with the right message at the right time.
The top 10 questions our clients ask us about Digital Travel PR – Part 2
Last week we tackled part one of the most frequently asked questions around Digital PR for travel brands. This week we’ll answer the juicy ones.
Travel brands: Use data to find Your audience – and tell your story
We were approached by a luxury tour operator that was struggling to get the right kinds of direct bookings - this is how we helped.
The meteoric rise of digital travel PR
But what is digital PR? How can travel brands use it – and why? Find out in this post, with some practical, actionable tips to take away.
View our work
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
How we help
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
Get started
To share where you’re going, and talk about how we can help you get there, contact our team.