We work with hotels, tour operators, destinations and experience brands to shape compelling stories, secure meaningful media coverage and build lasting connections with audiences around the world.
What sets us apart is our joined-up approach. We combine senior strategic counsel, creative storytelling and practical delivery with deep expertise across multiple markets.
We also understand that modern travel PR extends beyond media relations. By aligning traditional PR with digital visibility, search and AI-led discovery, we help brands stay visible wherever travellers are researching, planning and booking. The result is travel PR that not only earns coverage but continues to drive awareness, authority and demand long after publication.
Strategic travel PR that delivers results
At the heart of our approach is creating meaningful, lasting connections between travel brands and the audiences that matter most. We've built strong relationships with leading media across print, online, broadcast, podcasts and creator networks in the UK, the US and key international markets.
Whether you're launching in a new territory, growing awareness in an existing market or building a coordinated global campaign, we develop targeted communications strategies that combine local relevance with international reach.
Our campaigns don't just generate coverage; they build credibility, influence traveller behaviour and deliver measurable commercial results. From destination marketing and hotel openings to experience launches and brand positioning, we ensure your story reaches the right audiences, in the right places, at the right time.
Expert travel PR, rooted in data, optimised for AI
The media landscape is changing, and so is the way travellers discover brands.
We help ensure your brand is visible not only in traditional media but also in search results, AI-powered platforms and the digital channels travellers increasingly rely on when researching and booking trips.
By combining earned media with digital visibility, we create campaigns that deliver stronger targeting, greater longevity and better return on investment. It's a smarter approach to travel PR, designed to maximise both impact and budget.
International Travel PR
The best travel PR doesn't stop at borders.
We help travel and hospitality brands build visibility across international markets through one connected strategy. With established expertise in the UK, dedicated PR support in the US and trusted partners across Europe and beyond, we deliver campaigns that combine local insight with global consistency.
Whether you're attracting visitors from North America, increasing awareness across Europe or expanding into new markets, we make international PR simpler, more effective and more accountable. One strategy. One team. Multiple markets.
Because travellers don't think in territories. Neither should your PR.
Our travel PR services include:
- PR strategy
- Press office
- Reactive PR
- Launch PR
- Profiling opportunities
- TV and radio
- Media week/sustainable roadshow
- Award entries
- Securing speaking opportunities
- Group and individual trips
- Media missions and media roadshows
- Influencer marketing and blogger collaborations
- Brand partnerships
- Real-time reporting and digital dashboard
FAQs
What types of travel brands do you work with?
We work with hotels, resorts, tour operators, destinations, attractions and travel experience brands. Whether you're launching something new, entering a new market or looking to increase awareness, we tailor our approach to your commercial objectives.
Do you offer international travel PR?
Yes. We deliver travel PR campaigns across the UK, the US and international markets through our specialist teams and trusted global network. This allows us to combine local market expertise with a consistent international strategy.
How do you measure the success of travel PR?
We look beyond coverage alone. Success can include media reach, share of voice, referral traffic, search visibility, brand awareness, audience engagement and commercial outcomes, depending on your objectives.
How does travel PR support search and AI visibility?
Media coverage, brand mentions and authoritative links can help strengthen your brand's digital presence. By aligning PR with search and AI discoverability, we help ensure your brand remains visible wherever travellers are researching and planning trips.
Can you support travel brand launches and new market entry?
Absolutely. From hotel openings and destination launches to international expansion campaigns, we develop targeted PR strategies designed to build awareness, generate media interest and support long-term growth.
Orsolya Eleöd | PR & Marketing Manager | Kimpton BEM BudapestWe truly value our collaboration with Lemongrass and the consistent, high-quality support they provide across markets. Their strategic approach and deep understanding of our positioning play a key role in strengthening our visibility in priority regions and ensuring our brand is represented with clarity and relevance.
Nils Behrens, CMO, LanserhofLemongrass is the perfect PR agency for us. They combine public relations with economic thinking. With the help of Lemongrass, we have been featured in all relevant leading media in the UK, such as Tatler, Condé Nast Traveller, Country & Townhouse, Harper’s Bazaar, Vanity Fair, etc.
Ready to grow your visibility?
Whether you're looking to build awareness in the UK, attract travellers from the US, expand into new markets or create a more connected global communications strategy, we're here to help.