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Lemongrass Webinars

Learning is at the heart of our ethos, embedded in everything we do, and what sets us apart is our unwavering commitment to advancing the industry. We've never been an agency that is afraid of sharing our knowledge. As the next evolution of 'Insights', we are thrilled to introduce our new webinar series - for the travel industry, by the travel industry.

Upcoming webinar

10 Tips to Future-Proof Your Travel Brand’s Comms for 2026 – and How AI Will Change Your Marketing Planning

Hosted by Lemongrass CEO, Mirjam Peternek-McCartney

Wednesday 22nd October, 2025 | 2pm (BST)

Marketing and communications are changing fast – and in 2026, brands need to be smart about both purpose and profit. Storytelling is still at the heart of it, but the rules are evolving. Where do you start? With a clear plan…

In this practical PR masterclass, we’ll explore what makes a story work in 2026, how AI is reshaping marketing, and how your guests and customers will find you in an AI-first world. You’ll also learn how to build a content strategy that really sticks.

This is the first in a series of webinars on Artificial Intelligence in travel marketing. We’ll share 10 actionable tips to boost your brand’s visibility and values over time – ensuring they don’t just survive, but get stronger.

Register your interest

Register now

Upcoming Speaker

Mirjam founded Lemongrass 20 years ago, prompted by a desire to create meaningful change in travel communications. Her innovative leadership has driven Lemongrass to win multiple awards for the agency’s new approach to travel communications, blending the creativity and storytelling of PR with the strategic strength of data insights.

She is a judge on the EMEA Purpose Awards and The Travel Industry Awards by TTG and sits on the board of Travel by B Corp, a collective of B Corp Certified travel companies, united by the belief that travel can be a force for good.

Mirjam is an alumna of the Goldman Sachs Programme at Oxford University and The Cambridge Institute for Sustainability Leadership.

Read more

I must thank you – it was a great pleasure having you as experts in your field. I thoroughly enjoyed and appreciated all the helpful and interesting insights.

Evelyn Gorgos, Head of Corporate Communications & Media Relations, Swiss Deluxe Hotels

Building on our popular blog posts, our webinar series is crafted by travel marketing experts who understand the unique challenges and opportunities we're all facing in a uncertain market.

As an agency, we care about making travel meaningful. Our webinar series will provide strategic, sustainable and forward thinking outcomes for travel brands who want to work holistically when it comes to communications.

PR is no longer just about press trips. It's about SEO, content marketing, influencer marketing, AI, and so much more. Our webinar series delves into all these aspects of modern PR, providing you with the knowledge and tools to maximise your brand's potential. Whether you are an experienced marketer or new to the field, our sessions will provide you with the insights and tools needed to thrive.

Here's what else you can expect across each session:
 

  • AI: Stay ahead in the ever-changing AI landscape and make sure your brand is visible in the new era of AI-powered search.
  • Industry-Specific Topics: Dive into the most relevant and current trends in travel marketing, including greenwashing and purpose-hushing, GA4, influencer marketing and many other hot topics we get asked about regularly.
  • Best Practice: Our series is designed to give you a full understanding of how to communicate to your audience, when, where and how.
  • Expert Insights: Gain knowledge from seasoned marcomms professionals who bring a wealth of experience and practical advice.
  • Interactive Learning: Engage with our experts through live Q&A sessions, and gain actionable insights you can implement immediately.
  • Exclusive Resources: Access valuable materials, case studies, and tips tailored specifically for the travel industry.
  • Community: Come together with a community of likeminded peers and hear from industry leaders.

Who is this webinar series for?

This webinar series is designed for travel industry professionals who want to stay ahead in a fast-changing, AI-driven world and learn how to communicate effectively across multiple touchpoints. It’s ideal for Directors of Sales and Marketing, Marketing Managers, Heads of Sustainability, business owners, and SEO or content teams looking to sharpen their approach.