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Webinar Series: Mastering Sustainable Communication

Learning is at the heart of our ethos, embedded in everything we do, and what sets us apart is our unwavering commitment to advancing the industry. We've never been an agency that is afraid of sharing our knowledge. As the next evolution of 'Insights', we are thrilled to introduce our new webinar series - for the travel industry, by the travel industry.

What does Mastering Sustainable Communications cover?

Building on our popular blog posts, our webinar series is crafted by travel marketing experts who understand the unique challenges and opportunities we're all facing in a uncertain market.

As an agency, we care about making travel meaningful. Mastering Sustainable Communications is a masterclass series in how to tell your brand's story effectively, without purpose-hushing. Our webinar series will provide strategic, sustainable and forward thinking outcomes for travel brands who want to work holistically when it comes to communications.

PR is no longer just about press trips. It's about SEO, content marketing, influencer marketing, AI, and so much more. Our webinar series delves into all these aspects of modern PR, providing you with the knowledge and tools to maximise your brand's potential. Whether you are an experienced marketer or new to the field, our sessions will provide you with the insights and tools needed to thrive.

Here's what else you can expect across each 45 minute session:

  • Industry-Specific Topics: Dive into the most relevant and current trends in travel marketing, including greenwashing and purpose-hushing, GA4, influencer marketing and many other hot topics we get asked about regularly.
  • Best Practice: Our series is designed to give you a full understanding of how to communicate to your audience, when, where and how.
  • Expert Insights: Gain knowledge from seasoned marcomms professionals who bring a wealth of experience and practical advice.
  • Interactive Learning: Engage with our experts through live Q&A sessions, and gain actionable insights you can implement immediately.
  • Exclusive Resources: Access valuable materials, case studies, and tips tailored specifically for the travel industry.
  • Community: Come together with a community of likeminded peers and hear from industry leaders.

Series Details

First, it's essential to understand your audience. Which is why our series begins by exploring how to communicate your sustainability story with confidence, and without fear of greenwashing.

With a foundation in audience understanding and sustainability storytelling, we introduce key tools to enhance your efforts. Discover the power of AI with ChatGPT and the evolving role of social media in search and influencer marketing, helping you save time and increase efficiency.

To stay ahead in digital marketing, we'll dive into the future of link building and SEO, showing how they intermix and strategies to keep you ahead.

Finally, we conclude by looking at trends for 2025 in the travel industry, covering an exclusive first-look at the Lemongrass 2025 Travel Trend report.

More information on each session will be released in the coming weeks.

I must thank you – it was a great pleasure having you as experts in your field. I thoroughly enjoyed and appreciated all the helpful and interesting insights.

Evelyn Gorgos, Head of Corporate Communications & Media Relations, Swiss Deluxe Hotels

Who is this webinar series for?

This webinar series is aimed at anyone within the travel industry with an interest in how to communicate sustainability across multiple different touchpoints and topics. Anyone is welcome, from DOSM's, Marketing Managers, Heads of Sustainability or Owners.

Lemongrass was formed almost 20 years ago as a bolder, brighter and better solution to travel PR. Since then, we’ve collaborated with some of the sector’s leading brands. We will be bringing together our wealth of experience across sectors, including insights from tourism boards and destinations, independent hotels, tour operators and those within the travel tech space.


Tara Schwenk

Tara (she/her) has over 10 years of experience in the marketing and communications sector, delivering creative multi-channel campaigns driven by analytics and data. At Lemongrass, Tara leads creative digital PR campaigns, conducts backlink audits, and spearheads audience insights projects for a diverse range of clients. A seasoned speaker, Tara has recently presented at Pure, Swiss Deluxe Media Summit, ABTA, and BrightonSEO on a range of content and SEO related topics. Passionate about sustainability in travel, Tara actively promotes eco-conscious initiatives and is a proud member of the Conscious Travel Foundation's Philanthropy Committee. She takes responsibility for staying updated on SEO and content marketing developments, consistently seeking ways to optimise and create compelling content.

Abi Best

An exceptional and visionary managing partner at Lemongrass, Abi (she/her) expertly spearheads innovative, industry-leading strategies for travel brands, driving remarkable growth and fostering enduring, highly successful partnerships with clients.

With over a decade of experience in communications, social media, and sales for renowned hotels and destinations, Abi's strategic and creative approach to problem-solving is highly regarded by clients. These strategies are grounded in audience insights, competitor analysis, and backlink audits to ensure meaningful long-term results. As a key member of the Lemongrass team, Abi has successfully led the launched many award winning hotels and tour operators and is an expert in destination PR. She has played a pivotal role in Motel One's entry into the UK market through award-winning digital PR campaigns. Always challenging the status quo and focusing on long-term objectives, Abi is a driven and valuable long-term partner for Lemongrass clients.