From search and attribution to brand communications and sustainability, we cover the shifts shaping travel marketing today; and what they mean for the decisions you make tomorrow.
Each session is led by our own team, shaped by what we're seeing and solving day to day.
We host a number of these each year, open to everyone and free to join.
Recordings of our recent sessions are available below.
Our latest Lemongrass Webinar
Beyond Demographics: Fixing Traffic, Trust and Attribution in Travel Marketing
August 2026 | hosted by Tara Schwenk
A look at why traditional demographic targeting is falling short, and how travel brands can build a clearer, more trustworthy picture of where bookings really come from.
Simply enter your email below to access the recording.
Our past webinars
How to Make Confident Marketing Decisions in Uncertain Times: The 5 Questions Travel Leaders Are Asking, and How to Answer Them
May 2026 | hosted by Abi Best & Tara Schwenk
A practical framework: Clarity. Test. Scale. For cutting through option-paralysis and making marketing decisions with confidence, even when the wider picture is uncertain.
Life After Google: A New Era for Travel Search
October 2025 | hosted by Tara Schwenk
What the changing search landscape means for travel brands, and how to stay visible as the old rules of SEO give way to something new.
10 Tips to Future-Proof Your Travel Brand's Communications for 2026
October 2025 | hosted by Mirjam Peternek-McCartney
Ten practical shifts to help travel brands keep their communications sharp, relevant and ready for what's next.
Communicating Impact: Why, What and How
April 2025 | hosted by Abi Best & Holly Tuppen
A look at what genuine impact communication looks like in travel, and how to talk about sustainability in a way that builds trust rather than scepticism.