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Lemongrass Webinars

Learning is at the heart of our ethos, embedded in everything we do, and what sets us apart is our unwavering commitment to advancing the industry. We've never been an agency that is afraid of sharing our knowledge. As the next evolution of 'Insights', we are thrilled to introduce our new webinar series - for the travel industry, by the travel industry.

Upcoming webinar

Life After Google: The New Era of Search

Hosted by Lemongrass' Senior Director of Digital Strategy, Tara Schwenk

  • Date: Thursday 27 November
  • Time: 2pm GMT

As AI tools like ChatGPT, Perplexity and Google’s AI Overviews transform how people discover and plan travel, the old rules of search are being rewritten. This webinar explores the shift from traditional SEO to AI-driven discovery, where visibility depends less on keywords and more on authority, credibility, and trust.

Tara will be hosting a thought-provoking session on what these changes mean for travel brands. You’ll gain a strategic understanding of how AI is reshaping guest discovery, what this means for marketing directors and brand strategists, and why adapting now is key to staying relevant in the age of intelligent search.

Register your interest

Register now

Upcoming Speaker

Tara (she/her) has over 10 years of experience in the marketing and communications sector, delivering creative multi-channel campaigns driven by analytics and data.

At Lemongrass, Tara leads creative digital PR campaigns, conducts backlink audits, and spearheads audience insights projects for a diverse range of clients. A seasoned speaker, Tara has recently presented at Pure, Swiss Deluxe Media Summit, ABTA, and BrightonSEO on a range of content and SEO related topics.

Read more

I must thank you – it was a great pleasure having you as experts in your field. I thoroughly enjoyed and appreciated all the helpful and interesting insights.

Evelyn Gorgos, Head of Corporate Communications & Media Relations, Swiss Deluxe Hotels

Building on our popular blog posts, our webinar series is crafted by travel marketing experts who understand the unique challenges and opportunities we're all facing in a uncertain market.

As an agency, we care about making travel meaningful. Our webinar series will provide strategic, sustainable and forward thinking outcomes for travel brands who want to work holistically when it comes to communications.

PR is no longer just about press trips. It's about SEO, content marketing, influencer marketing, AI, and so much more. Our webinar series delves into all these aspects of modern PR, providing you with the knowledge and tools to maximise your brand's potential. Whether you are an experienced marketer or new to the field, our sessions will provide you with the insights and tools needed to thrive.

Here's what else you can expect across each session:
 

  • AI: Stay ahead in the ever-changing AI landscape and make sure your brand is visible in the new era of AI-powered search.
  • Industry-Specific Topics: Dive into the most relevant and current trends in travel marketing, including greenwashing and purpose-hushing, GA4, influencer marketing and many other hot topics we get asked about regularly.
  • Best Practice: Our series is designed to give you a full understanding of how to communicate to your audience, when, where and how.
  • Expert Insights: Gain knowledge from seasoned marcomms professionals who bring a wealth of experience and practical advice.
  • Interactive Learning: Engage with our experts through live Q&A sessions, and gain actionable insights you can implement immediately.
  • Exclusive Resources: Access valuable materials, case studies, and tips tailored specifically for the travel industry.
  • Community: Come together with a community of likeminded peers and hear from industry leaders.

Who is this webinar series for?

This webinar series is designed for travel industry professionals who want to stay ahead in a fast-changing, AI-driven world and learn how to communicate effectively across multiple touchpoints. It’s ideal for Directors of Sales and Marketing, Marketing Managers, Heads of Sustainability, business owners, and SEO or content teams looking to sharpen their approach.