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Contact

Tara Schwenk

As Senior Director of Digital Strategy at Lemongrass, Tara is responsible for how the agency's clients get found, chosen and remembered - across search, social, earned media and, increasingly, AI.

Tara (she/her) has over 15+ years' of experience in marketing and communications, delivering creative multi-channel campaigns driven by analytics and data. She leads Lemongrass's AI visibility (GEO) practice, helping travel brands understand how they surface inside AI assistants and AI-generated search results, and what it takes to be cited there rather than overlooked.

Her argument is that discovery has become channel-agnostic. Travellers no longer move neatly from search result to website to booking, which means PR, SEO and content can no longer be planned, measured or bought separately. Tara builds integrated visibility strategies that treat earned coverage, owned content and technical performance as a single system.

Day to day, she leads creative digital PR campaigns, runs citation audits, and spearheads audience insights projects for a diverse range of clients. A seasoned speaker, Tara has recently presented at Pure, TTG, LATA, Swiss Deluxe Media Summit, ABTA, Asia Sustainability Summit, Travel by B Corp and BrightonSEO. on content, SEO and AI search.

Passionate about sustainability in travel, Tara actively promotes eco-conscious initiatives and is a proud member of the Conscious Travel Foundation's Philanthropy Committee.

Tara graduated from the London School of Economics with a Master's degree in Social Anthropology, providing a strong understanding of the theory behind marketing and social influence - and, she'd argue, a useful lens on how machines are now learning to describe us.

Outside of work, Tara can often be found meticulously planning her next trip abroad or enjoying time with her husband and daughter in the Oxfordshire countryside.

A logo showing text saying 'certified carbon literate'

What is a Carbon Commitment?

At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy on the Carbon Literacy Project website.

Tara’s Carbon Commitments:

  • Annual website stock takes to minimise digital waste, reduce energy consumption, and lower carbon footprint.
  • Prioritisation of targeted email communication to reduce unnecessary data transmission and storage, fostering engagement and diminishing carbon emissions.
  • Emphasis on sustainable travel practices internally and externally, advocating for responsible resource consumption and lower-carbon travel options.
  • Promotion of these sustainability efforts on Lemongrass Social Media accounts, to inform current and future clients, and inspire others to take actions within the travel industry.