This year, as we reflect on today’s top travel trends, we noticed a softer, understated, more joyful side of humanity emerge. Those bucket list experiences and far-flung locales are still desirable to many people, but there’s also a growing intention to seek out moments of comfort, delight, and simplicity. Instead of embracing the go-big-or-go-home mindset, people are turning inward emotionally, even as they travel afar geographically. Instead of the splashy Instagram photo, people are seeking out that meaningful conversation with a friend in a floating sauna. Travellers are no longer searching for stimulation and instead want peace, quiet, and even darkness.
This softer, more mindful approach to exploring the world is reshaping what travel looks and feels like and redefining what truly makes a trip unforgettable.
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