Twice a year, Lemongrass brings brands shaping the future of travel directly to the UK’s most influential travel media.
The Travel with Purpose Media Roadshow is a high-impact PR initiative designed to connect purpose-led travel brands with journalists, broadcasters, podcasters and creators actively commissioning stories. Built on the success of our long-running media day, the roadshow delivers guaranteed results, meaningful media relationships and national exposure, without the limitations of a London-centric approach or an ongoing retainer commitment.
Now a sell-out event, the roadshow travels across the UK, meeting media where they are and putting your travel brand in front of decision-makers who matter for UK media visibility.
Get started
Simply fill out the form to kickstart your journey. We'll provide you with all the essential information and collaborate on crafting compelling stories.
Why take part in our Media Roadshow?
The Lemongrass Media Roadshow is designed to future-proof your PR and put your brand firmly on the radar of the media that matters most.
Over the course of the week, our team travels across England, Scotland, Wales and Ireland, pitching your story directly to our trusted network of journalists, broadcasters, podcasters and creators. We don’t send emails and hope for the best, we meet decision-makers face-to-face and advocate for your brand where it has the greatest chance of landing meaningful coverage.
By taking part, you benefit from
Guaranteed, measurable results
- Our 10-lead guarantee: a minimum of 10 high-quality, viable media opportunities focused on relevance and long-term value, not vanity metrics.
- Exposure with up to 100 tier-one publications and leading news outlets, helping build recognition, credibility and authority within the UK travel media landscape.
Targeted, high-value media opportunities
- Tailored press opportunities including press trips, interviews, podcast features and thought-leadership placements, aligned with your brand positioning and commercial goals.
- Direct access to A-list journalists, travel editors, broadcasters, podcasters and influencers actively shaping upcoming travel narratives.
Strategic insight you can use beyond the roadshow
- A media trend report, capturing what journalists are currently commissioning, the angles gaining traction, and emerging themes, giving you clear insight to inform future PR, marketing and communications planning.
High impact, minimal time investment
- The roadshow runs across major UK cities with no time commitment required from you.
- All we need is your inside knowledge. If you’re an existing client, we already have this. If you’re new, we’ll work closely with you to gather what’s needed to pitch your brand confidently and authentically.
A one-off cost with no ongoing retainer commitment
- The Media Roadshow is a standalone PR initiative, giving you access to senior media relationships, guaranteed results and strategic insight, without locking you into a long-term contract.
Purpose-led storytelling that cuts through
- We champion travel brands with sustainability, people and place at their core, ensuring your story resonates with today’s editors and tomorrow’s audiences.
Are you a journalist?
If you’re a journalist we'd love to pitch to you - fill in the form to tell us where you're located.
How it Works
Immersion workshop
First, we’ll book in a 1.5-2 hour virtual brand immersion workshop, to uncover what your brand stands for and who your target audience is. We’ll work through your USPs and tease out the stories that we know the media will be interested in. Then, from files and materials that you provide, we’ll create a media library that we’ll share with the journalists.
Interactive story book
After this, we’ll create an interactive brand story book. This will include story angles that we know the media is interested in, such as sustainability, design, active, family, outdoor, food or wellness.
We meet with media on your behalf
During the week, we’ll travel to meet with the media on your behalf. We’ll pitch you to top-tier newspaper and magazine editors, up-and-coming writers, television production companies, podcasters and quality influencers to secure press trips and coverage opportunities.
Saving you time and money
Because we’ll be representing you, this is where you sit back and let us lead. We arrange it this way because – as well as saving you valuable time and travel – it’s how the press prefer it. Journalists like to make the most of their time by covering dozens of topics in a half-hour conversation. The best way for us to pitch your brand is to meet with each, so that we can find out what they’re interested in and tailor the information we share.
Measuring success
Following the event, we’ll send you a full report including details of who we spoke to, any press trip opportunities, and the specific interest we’ve secured.
We’ll follow up personally with every journalist contact we met with, and include your brand and information. If any of our contacts would like to arrange a media visit, we’ll make personal introductions to you.
We’ll also produce a trend report so that you can plan media-friendly packages and pitches for the year. If you’re worried about your team’s capacity to capitalise on these opportunities, then fear not. Speak to our team about support for your ongoing PR efforts, or a bespoke project designed to kickstart your UK media exposure.
What results can you expect?
You can expect clear, guaranteed PR outcomes. We commit to a minimum of 10 high-quality media leads, exposure across up to 100 tier-one publications and leading UK outlets, and tailored opportunities including press trips, interviews and thought-leadership placements.
You’ll also receive a media trend report to inform future communications, all delivered as a one-off initiative with no ongoing retainer commitment.
FAQs
What's required to participate?
You'll join a 1.5-2 hour virtual brand immersion workshop to discover your brand's essence, identify your target audience, highlight your unique selling points, and uncover captivating stories that will pique the media's interest. We'll also create an interactive brand story book with media-friendly angles.
Do you need to be present during the week?
No, you don't have to be there. Journalists have limited time and cover a wide range of topics in just 30 minutes. To pitch your brand effectively, we meet individually with each journalist, tailor the information to their interests, and discuss multiple clients in one session. Our experienced PR team ensures the process is efficient and cost-effective, saving you travel expenses.
What if you don't have any news?
No worries! You don't have to be new or reopening to grab the media's attention. Our PR team excels at finding newsworthy angles even when you think there's none. Leveraging our expertise, media knowledge, and data from sources like Google Trends, we'll create compelling stories for you. We won't burden you with generating new packages!
How are we being accessible and inclusive for media attending?
Accessibility is central to how we design the Media Roadshow. Rather than expecting journalists and creators to travel, often at high cost, we travel to them, meeting media across cities in England, Scotland, Wales and Ireland. For those outside our targeted locations, or for anyone unable to meet in person, we also offer virtual coffee meetings. This flexible approach ensures the roadshow is inclusive, removes financial and logistical barriers, and allows media to engage with us in the way that works best for them.
What is our commitment to sustainability during the roadshow?
We are committed to environmental sustainability throughout the roadshow. We have partnered with a carbon advisor to ensure that the event remains carbon-neutral. From selecting sustainable venues to implementing eco-friendly practices, we take every step possible to minimise our carbon footprint. By organising the roadshow with sustainability in mind, we aim to align your brand with the values of environmental responsibility.