Create impact among the right audiences and get your travel brand in front of the best travel media in the UK and Ireland. Drawing on the success of our sell-out annual media week, we’re launching a media roadshow specifically for ethical brands. So, from 4th-8th Sept 2023, we’ll be packing our bags for our first Travel with Purpose Roadshow.
During the week, we’ll take 15 select travel brands out to our press network. The Lemongrass team will be travelling all over the UK and Ireland to meet with journalists, quality influencers, podcasters, and TV and radio producers, pitching the very best of travel brands that have sustainability, the environment and people at the heart of what they do.
Brands of the future
In this way, we’re championing the travel brands of the future: those need-to-know innovators who are doing the right thing. These might be wildlife champions, conservation and rewilding brands, and B-Corp or Earth Check-accredited travel brands. We also love sharing the ethos of sustainable hotels and tour operators, and those offering non-air and human-powered travel, such as cycling or hiking holidays, as well as train travel.
Through one-to-one chats and small group meetings we’ll introduce your stories to those who can best tell them. Perhaps you’re fired up to create positive change in how we travel, or you’re keen to meet the right kind of journalists for your audiences. We’ll touch base with influential media contacts to uncover what interests them, and how we can make a match with our client brands.
We’ll do the legwork
Your involvement comes in the run-up to the roadshow. By carrying out an immersion workshop with you, we’ll firm up your most interesting stories so that we can present your brand to the right people during the week. There’s no need for you to attend the roadshow itself; we’ll do all the legwork, pitching and follow ups so that you can focus on the everyday running of your business.
And, to ensure our roadshow meets our own high standards, we’re even collaborating with a carbon advisor to choose the right venues and refreshments, such as B Corp-certified restaurants and cafes. We’re also swapping air travel for rail, reducing our travel footprint and making our way with a clean conscience.
What should I do?
If you think your brand is a good fit, please get in touch to apply. From there, we can send you all the information you need and work with you to discover your values and prepare the stories we think will resonate best. And, if you’re a journalist who’d like to be involved, we’d also love to hear from you.