As with any great PR strategy, storytelling is at the heart of effective Social Media. Success lies at the convergence of thumb-stopping content, compelling stories and conversing effectively with your target audience. It's not rocket science, but without the right team and adequate resources brands can inadvertently treat Social Media as an afterthought, when in reality it is the shop window through which you can curate your entire offering.
All great social campaigns start with a foundation of understanding, so we begin with a conversation about your goals and target market, before auditing your existing social output. From there we are able to build a strategy that is aligned to the long term goals of your brand, and will resonate with your desired audience.
Content Curation and Creation
We will then take a deep dive into your existing content, to earmark content that an be utilised effectively on your social channels, and also highlight any gaps that need filling to successfully deliver your strategy. You may well need a new set of assets, which we will help produce through a variety of means, including professional social-first shoots, collection of user-generated content (UGC) and harvesting of content specific to your niche and locale.
Once this groundwork is complete, we can start scheduling your content calendar to maximise your assets through your social channels.
An often-overlooked aspect of what should be a key pillar of any social strategy: building a community. Through effective community management we will communicate with your audience to drive engagement on your content through real-time conversations. This will turn prospective audience members into followers, and existing followers into proactive brand advocates.
The social media landscape has come a long way since the term “influencer” first gained popularity in 2016, and influencer marketing is an incredibly useful and often fiscally prudent tool to utilise.
From influencer requests to content creation trips, we can help you navigate this often-daunting aspect of digital marketing with our black book of influencers, creators and professional photographers and videographers.
Our Social Media Services
- Content Audit
- Social Strategy
- Content creator/photographer engagement
- Content creation and implementation
- Influencer relations
- Group and individual trips
- Community management
- Reporting and recommendations
- Paid Social advertising
- Social Listening and competitor benchmarking
- Internal training and consulting for success
- Template design and asset bank audits