Motel One, founded on the positioning line “Great design for little money”, is a new budget design hotel concept. The brand offers high standards of service and good design for budget-conscious guests in city center locations. Launched in 2000, the brand opened its first hotel in the UK in 2013 and now has over 50 hotels across Europe.
Motel One
Winner
Best Use of Social Media, Travel Mole 2015 Awards
8900
Twitter followers
11,000
Instagram followers
"Together with Lemongrass we developed and improved our social media strategy on Twitter, Facebook and Instagram. Within only a few months Lemongrass helped us to build a presence on these social media channels not only in the UK but throughout all crucial markets. We are now feeding our fans and followers with daily content through Twitter, Instagram and Facebook. The extremely successful campaigns and the profound daily business helped us to win an important social media award in 2015, which was a proof for us that Lemongrass only delivers outstanding and high-quality service. Plus, it is always fun working with the whole Lemongrass team."
The Client
The Challenge
To increase brand awareness of Motel One in the UK market with the launch of an interactive Twitter and Instagram account.
Results
In 6 months, Twitter followers increased to 3,925, (now 8000+) achieved through engagement, sponsored posts and creative content.
In 2015, 1 million Twitter impressions and over 14,000 engagements were generated (likes, retweets, mentions, clicks, photo views).
5,103 followers were added to Instagram over 6 months. (Now 11.1k+)
Motel One was the Winner of Travel Mole 2015 Awards “Best Use of Social Media”.
