FORESTIS

The retreat features 62 luxury suites, all with panoramic views of the UNESCO World Heritage Dolomites. The CO2 neutral FORESTIS building uses 100% renewable energy, produced by the retreat’s own plant and wood heating system, while the exteriors and interiors are created using local South Tyrolean suppliers and eco-friendly materials. Surrounding the retreat are the felled trees which are used as fences, with two new plantings made for each tree used.

Opened in May 2023, Odles Lodge is located on the Southern slope of the Plose mountain in South Tyrol sitting just a few kilometres above FORESTIS. Featuring 4 separate lodges and a spa which includes a swimming pool, steam and sauna. Each lodge offers an incredible vista of the massif of the UNESCO World Heritage Dolomites. Guests can use the restaurant and spa facilities at FORESTIS, yes are invited to live independently in the middle of the forest and feel grounded in nature at Odles Lodge.

The vision of owners Stefan Hinteregger and Teresa Unterthiner, FORESTIS invites guests to reconnect with their body and soul and embrace nature, surrounded by the four elements of pure spring water, pristine mountain air, countless hours of sunshine and a mild climate.

FORESTIS offers an extensive range of year-round wellness packages and curated experiences, including ski-in, ski-out. The FORESTIS Spa concept follows the principle of four native trees: mountain pine, spruce, larch and Swiss pine and head chef, Roland Lamprecht, will introduce ‘Forest Cuisine’, introducing variety, naturalness and authenticity.

• Sustainability is at the heart of FORESTIS, using natural and local building materials such as stone, wood, fabric and glass.
• Energy supply is provided by its own plant and a wood heating system, which is 100% renewable energy.
• The restaurant only uses local products from local suppliers as well as products from Italy. To transport these products, FORESTIS designed their own reusable boxes so that all goods can be transported loose and without plastic packaging.
• FORESTIS operates a no-waste principle.

The difficult part of a long client relationship isn't the launch. It's year four, when the property is established, the novelty has gone, and you still need journalists to care.

FORESTIS solved this by continuing to build things. We solved it by treating each addition as a genuine launch rather than an update.

Lemongrass Marketing, a B Corp-certified travel communications agency, has delivered successive launch campaigns for FORESTIS in South Tyrol across five years. Including exclusives brokered with The Times, Condé Nast Traveller and the Financial Times. Award shortlists at the AHEAD Awards Europe 2023 and 2025. The FORESTIS Villa launch contributed to the property's inclusion in Condé Nast Traveller's Gold List.

Having launched FORESTIS in the UK market over five years ago, we were tasked with launching a series of new additions to the property - the Odles Lodge self-catering apartments in 2023, the FORESTIS Villa in 2024, and the YERA restaurant in 2025.

An exclusive first look for every single opening

For each launch we brokered an exclusive with top-tier press - The Times and Condé Nast Traveller for the FORESTIS Villa and Odles Lodge, the Financial Times for YERA.

Giving away the first look each time is counter-intuitive when you're trying to maximise volume. But an exclusive with a title of that calibre sets the tone for everything downstream, and it's why the wider roll-out consistently landed.

A structured wave behind each exclusive

Following each exclusive visit, we coordinated a wider programme of press trips across relevant luxury travel, food and lifestyle titles, while targeting round-up coverage for each new opening.

Awards entered for every opening

We entered each launch into relevant industry awards, achieving shortlists at the AHEAD Awards Europe in both 2023 and 2025 - industry recognition that reinforces design credentials and gives the property a second news moment months after the opening.

50+ dedicated pieces on Odles Lodge in 2023, 70+ on the FORESTIS Villa in 2025, and 14 on YERA in 2025/26 - plus AHEAD Awards Europe shortlists in 2023 and 2025.

The FORESTIS Villa launch also contributed to the property's subsequent inclusion in Condé Nast Traveller's Gold List, which is the sort of outcome that compounds for years.

How do you keep an established hotel newsworthy? By treating genuine additions - new suites, restaurants, facilities - as full launches with their own exclusives and campaign structure, rather than as incremental updates. FORESTIS sustained media momentum across five years through three distinct launches.