How Hotels Can Get More Value From Press Trips
Press trips remain one of the most powerful ways for hotels to build awareness, credibility and high-quality third-party content.
Insights
With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
The New Role of Influencer Marketing in Travel: From Inspiration to Conversion
When we wrote about influencer marketing back in 2023, the industry was asking a very different question.
Travellers Are Booking Later. Here's What Hotel Brands Should Do About It
Why late-booking behaviour is a marketing challenge, not just a revenue management problem.
Why Brand Awareness Doesn’t Always Lead to Bookings
Travel brands today are more visible than ever before. There’s more content, more campaign activity and more competition for attention across every channel. Yet despite this increase in visibility, many brands still struggle to generate meaningful commercial growth.
Why PR Matters More Than Ever in the Age of AI Search
Travel brands are entering a new era of discovery, one where being searchable is no longer the same as being visible.
The Hardest Part Of Marketing Right Now Isn’t Execution, It’s Decision-Making
It’s become harder than ever to make confident marketing decisions. Travel brands are operating against a backdrop of shifting geopolitics, rising cost of living pressures, and tighter budgets, all while traveller behaviour continues to evolve. Demand is less predictable, booking windows are changing, and expectations around value are higher than ever.
Breaking Into The US Market Is Harder Than It Looks. Here’s How Travel Brands Are Actually Doing It
For many travel brands, expanding into the US market sits firmly on the “next step” list. The opportunity is huge: high-value travellers, influential media, and global visibility that can elevate a brand overnight.
AI Trust Signals: What Travel Brands Need to Know (And How to Build Them)
Even hesitant travellers are now turning to tools like ChatGPT to guide their choices. That makes trust signals and credible validation more critical than ever. So how can travel brands remain believable, visible, and trusted in this new landscape?
Why International PR Matters More Than Ever for Travel Brands
Travel demand has long since returned. The challenge for brands now is identifying where the next wave of growth will emerge and securing visibility in the markets driving future demand.
How We Achieved a 19.3% Reduction In Carbon Intensity As a Travel Business
Lemongrass achieved a 19.3% reduction in carbon intensity (CO2 relative to client revenue) compared to last year, significantly outperforming our stretch target of 11% year-on-year reduction. Our Director of Nature, Alex Liste, explains how we did it.
Content, Structure, Search: A Practical Guide to Presenting Neuroinclusive Travel Experiences
In this guest blog, Allie delivers a clear, practical guide to creating and presenting neuroinclusive travel content, sharing clear examples and advice brands can put into practice.
10 Travel Media Trends Shaping 2026
Following our Autumn 2025 Media Roadshow, we spent time in conversation with leading travel journalists and storytellers to understand the ways in which travel stories are now being commissioned, told and trusted. They're evolving - so what does that mean for your brand? We’ve distilled these insights into our exclusive 2026 travel media trends blog, giving you a clear view of what’s ahead and how to stay visible, relevant and credible.
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You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
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