With decades of experience and expertise, we’re always ahead of the crowd. Read the latest news and insights from our specialist travel PR, content and audience team.
Ask ChatGPT, "Where should I stay for a romantic weekend in the Lake District?" Then ask Claude the same thing. Then Google's Gemini. There's a good chance you'll get three different shortlists.
On 9 September, the ASA published three rulings at once, all pointing to the same wording problem across three very different travel brands: Thomas Cook, loveholidays and DialAFlight.
For years, the question every hotel and travel brand asked its marketing team was simple: where do we rank?
For years, ChatGPT had no advertising on it whatsoever. That changed in 2026.
What we learnt during our US Media Roadshow across 85+ meetings with America's leading travel journalists.
Netflix has traditionally been the place people go to watch films, documentaries and television series.
Press trips remain one of the most powerful ways for hotels to build awareness, credibility and high-quality third-party content.
When we wrote about influencer marketing back in 2023, the industry was asking a very different question.
Why late-booking behaviour is a marketing challenge, not just a revenue management problem.
Travel brands today are more visible than ever before. There’s more content, more campaign activity and more competition for attention across every channel. Yet despite this increase in visibility, many brands still struggle to generate meaningful commercial growth.
Travel brands are entering a new era of discovery, one where being searchable is no longer the same as being visible.
It’s become harder than ever to make confident marketing decisions. Travel brands are operating against a backdrop of shifting geopolitics, rising cost of living pressures, and tighter budgets, all while traveller behaviour continues to evolve. Demand is less predictable, booking windows are changing, and expectations around value are higher than ever.
From truly effective travel PR to data-led customer insights, we create measurable impact for our clients.
You want to do things differently, and so do we. We’re harnessing the strategic power of traditional and digital PR, combined with human insight and data.
To share where you’re going, and talk about how we can help you get there, contact our team.
