Promoting the lesser-know attractions of a historic city
The Challenge
Promoting Vienna's lesser known attractions with a big focus on the 2021 visitor economy strategy, sustainable meetings and events; and 150th anniversary of World Expo.
The result
- 70 press clippings in 6 months
- Coverage highlights in House and Garden, Telegraph, the Times, Forbes, Evening Standard, Independent
- Cultural group press trip with writers from Telegraph, BA Highlife, and The Spectator.