Audience insights for a luxury private property
The Challenge
Sheldon Chalet had some issues when it came to reaching its online audience effectively. The website lacked important information that potential guests wanted to know about their unique experiences at the chalet. The navigation and functionality of the homepage was confusing, and was leading to lost leads.
By implementing these changes and focusing on telling authentic stories, Sheldon Chalet aimed to not only fill in the missing information but also connect better with their audience, providing them with valuable, inspiring, and informative content.
The result
- An audience that was well-defined and understood
- Identifying website content gaps
- Production of:
- Social media strategy
- Keyword strategy
- Content calendar