Lanserhof

The origin of the Lanserhof Concept lies in Lans / Tyrol and was created in years of research and development work by Lanserhof doctors and therapists. The symbiosis of traditional naturopathy and the latest medical findings is unique and remains constantly innovative.

Already in 2012, the outpatient health center LANS Medicum was opened in Hamburg, and offers patients an interdisciplinary sports medicine team of medical specialists, sports scientists, physiotherapists, osteopaths and nutritionists. With the opening of the Lanserhof Tegernsee, another location which was added in 2014 - framed by the Bavarian foothills of the Alps and surrounded by beautiful nature – guests can find a place of tranquility and unique architectural design by award-winning architect, Christoph Ingenhoven. The success of Lanserhof Tegernsee has been confirmed by eight awards in a row as "World's Best Medical Spa". In July 2019, Lanserhof at The Arts Club opened on Dover Street in the heart of London as part of a partnership with London's legendary Private Members Club and has also received repeated awards as "World's Best Private Members Club Spa" and "England's Best Day Spa." In the state-of-the-art and unique leading private wellness clinic – now known as Lanserhof Clinic London – experts from the fields of general and preventive medicine, orthopedics, cardiology, radio and sonology, and sports medicine work hand in hand.

In 2023, Lanserhof announced they will be opening their first health resort in Spain in 2026. AltamarCAM and Inbest-GPF, together with Lanserhof, will join forces to invest 100 million euros in the wellness sector. The property will be located near Marbella within the renowned Finca Cortesin resort – ranked the Best Resort Hotel in Spain.

• Eco-Friendly Architecture - Lanserhof Sylt integrates eco-friendly architectural designs that harmonise with the natural surroundings. The resort uses organic materials, natural light, and colours that reflect the local landscape, promoting both sustainability and a healing environment for guests. The buildings are designed to minimise environmental impact while enhancing the guests' wellness experience​.
• Local and Organic Food Sourcing - Lanserhof prioritises the use of locally sourced and organic food. By partnering with local farmers and suppliers, they support sustainable agriculture and reduce the carbon emissions associated with long-distance food transportation as much as possible. Their menus are designed to provide nutritious, health-promoting meals while emphasising sustainability and environmental responsibility.
• Comprehensive Waste Management and Recycling Programs - Lanserhof resorts implement robust waste management and recycling programs to minimise waste generation and promote recycling. This includes initiatives to reduce single-use plastics, compost organic waste, and ensure that recyclable materials are properly sorted and processed. Lanserhof's commitment to reducing waste not only helps protect the environment but also promotes a culture of sustainability among its guests and staff.

Lemongrass Marketing, a B Corp-certified travel communications agency, delivered the UK launch for Lanserhof Sylt.

Awards: Tatler Spa Awards 2023 · Condé Nast Traveller Spa & Wellness Awards 2024 · Sleeper AHEAD Award, European Best New Build 2023 · Tatler Spa Guide 2023 inclusion · AHEAD Awards shortlist.

Press trips delivered for: The Financial Times, Tatler, Vanity Fair, Harper's Bazaar, Country & Town House, The Telegraph, The Times.

Introduce a new Lanserhof property to the UK media as the most anticipated wellness opening of the year - telling the brand story and philosophy in a way that clearly differentiated Lanserhof Sylt from competitors, while securing authoritative coverage for its design, medical expertise and wellness offering.

We led with the medicine, not the marble

The differentiator was always the science-led approach. We built a narrative-led launch strategy around credibility, craftsmanship and access - positioning Lanserhof as a medical proposition that happens to be exceptionally well designed, rather than a luxury spa with clinical extras.

We got the right journalists there in person

Carefully curated press trips immersed top-tier journalists in the Lanserhof experience, enabling first-hand storytelling about the brand's methodology and distinctive design. This is a product that genuinely has to be experienced to be written about credibly.

We ran a targeted awards strategy alongside

We entered the property into the most influential industry and consumer accolades, reinforcing its leadership position and extending visibility well beyond the launch window.

95 pieces of editorial content, 366 brand mentions and 57 backlinks.

Press trips delivered for The Financial Times, Tatler, Vanity Fair, Harper's Bazaar, Country & Town House, The Telegraph and The Times - alongside wins and recognition at the Tatler Spa Awards 2023, the Condé Nast Traveller Spa & Wellness Awards 2024, and the Sleeper AHEAD Award for European Best New Build 2023.

How important is an awards strategy in a hotel launch? Awards extend visibility well beyond the launch window and provide independent third-party credibility. Lanserhof Sylt's launch combined press trips with a targeted awards programme, securing recognition across the Tatler Spa Awards, Condé Nast Traveller Spa & Wellness Awards and Sleeper AHEAD Awards.