Website content audit for an independent hotel
The challenge
Gravetye Manor faced several challenges with their website, prompting the need for a content audit and redesign. One of the primary issues was the lack of organisation and structure on their website, making it difficult for visitors to navigate and find relevant information, while hindering the brand's ability to effectively target and engage with a younger and more affluent audience. The content audit enabled Gravetye Manor to revamp its online presence and better align it with the aspirations of its target audience.
Our approach
We began with a comprehensive content audit to assess performance, relevance and gaps, using this insight to define a clearer site structure and content hierarchy. Our approach focused on simplifying navigation, refining messaging and ensuring each page served a clear purpose, balancing heritage with a more contemporary tone.
The results
The project resulted in a fully redesigned website that more accurately reflects the brand’s positioning, tone and heritage, aligning its digital presence with the expectations of a more contemporary and affluent audience.
Content was strategically restructured to introduce clearer navigation and a defined hierarchy, making key information easier to find and ensuring each page served a distinct purpose within the wider user journey.
These structural and messaging improvements significantly enhanced the overall user experience, creating a more engaging, intuitive and conversion-focused website.