Gravetye Manor - Case Study

Gravetye Manor faced several challenges with their website, prompting the need for a content audit and redesign. One of the primary issues was the lack of organisation and structure on their website, making it difficult for visitors to navigate and find relevant information, while hindering the brand's ability to effectively target and engage with a younger and more affluent audience. The content audit enabled Gravetye Manor to revamp its online presence and better align it with the aspirations of its target audience.

We began with a comprehensive content audit to assess performance, relevance and gaps, using this insight to define a clearer site structure and content hierarchy. Our approach focused on simplifying navigation, refining messaging and ensuring each page served a clear purpose, balancing heritage with a more contemporary tone.