Launching a new hotel opening in three markets: UK, France, and Spain
The challenge
To build awareness and anticipation for the reopening of Lagen Island, a transformed private island hotel, across three key markets: the UK, France and Spain. The brief was to secure high-impact, top-tier coverage ahead of reopening, while clearly communicating the scale and significance of the transformation.
Our approach
We developed a coordinated, multi-market PR strategy that balanced exclusivity with scale. Our approach focused on positioning Lagen Island as a highly anticipated reopening, using controlled storytelling, phased announcements and carefully selected media targets in each market.
The results
Ahead of reopening, our multi-market PR strategy successfully secured extensive top-tier coverage across the UK, France and Spain, driving strong anticipation in all three priority markets.
In the UK, we secured an English-language first look / exclusive with The Times, providing high-impact positioning in a leading national title. A dedicated press visit is scheduled for September 2025 to support comprehensive coverage and maximise visibility.
In Spain, press visits have been confirmed with El País and ELLE Spain, ensuring reach across both influential national news readership and premium lifestyle audiences. In France, a press visit has been confirmed with Architectural Digest France, aligning the reopening with a highly targeted design and luxury audience.
Collectively, this level of early engagement across influential media outlets provided a strong platform for sustained coverage in the lead-up to reopening and reinforced El Nido's premium positioning across key European markets.