The challenge
Position Cascais and its flagship CoolJazz Festival firmly on the radar of UK media by delivering a standout group press trip built around the destination’s most iconic annual event.
Our approach
Journalists were invited from a curated selection of publications, including The Scottish Sun, Bauer Travel Hub, The Sybarite, and OK! Magazine. The strategy centered on providing them with an immersive experience of both Cascais and the CoolJazz Festival, ensuring they had first-hand access and engaging content opportunities. This approach aimed to generate authentic, high-quality coverage by allowing journalists to experience the destination and event directly, rather than relying solely on press materials.
The results
The press trip delivered strong, measurable impact across the UK market. Four journalists attended, resulting in four dedicated stand-alone articles across The Scottish Sun, Bauer Travel Hub, The Sybarite, and OK! Magazine. Collectively, the coverage achieved a total reach of 8.5 million readers, significantly amplifying awareness of both Cascais and the CoolJazz Festival among UK audiences.