Skip to main content

Cookies on this site

We use cookies and similar technologies which are essential to this sites operation that cannot be disabled. In addition to these we'd also like to use cookies and other technologies to analyse and monitor website traffic, track how you use the site, along with cookies from third parties to deliver content from their services. More information can be found in our Cookie Policy.

By choosing "Accept", you consent to our use of cookies and other technologies.

Contact

Cape of Senses - Case Study

Launching a luxury adults-only retreat to the UK market

The Challenge

Launch the new adults only spa hideaway on Lake Garda with UK press, to drive visitors from the UK market. Position Cape of Senses as the perfect getaway for couples and align the brand with quality, top tier media outlets.

Our approach

Our approach consisted of a strategic mix of digital PR and media engagement to drive high-quality coverage, brand visibility, and authoritative backlinks. By targeting top-tier lifestyle and travel publications, we secured 26 pieces of coverage with a combined reach of 785M, alongside 138 brand mentions. We also achieved 25 backlinks, with 71% of media titles carrying strong Domain Authority ratings. Coverage highlights to date include Elle UK, Conde Nast Traveller, Citizen Femme, Country & Town House, and the Evening Standard.

The result

The campaign secured 26 pieces of high-quality coverage, delivering a combined reach of 785 million. Alongside 138 brand mentions, we generated 25 authoritative backlinks, with 71% of placements appearing on media titles ranked as good or excellent in Domain Authority.

Coverage highlights include Elle UK, Condé Nast Traveller, Citizen Femme, Country & Town House and the Evening Standard, firmly positioning the property within the luxury travel conversation.