Launching an adults only property in Italy
The Challenge
Launch the new adults only spa hideaway on Lake Garda with UK press, to drive visitors from the UK market. Position Cape of Senses as the perfect getaway for couples and align the brand with quality, top tier media outlets.
The result
- 26 pieces of coverage with a reach of 785M.
- 138 brand mentions
- 25 links with 71% of media titles having a DA of good or excellent
- Highlights to date include Elle UK, Conde Nast Traveller, Citizen Femme, Country & Town House and Evening Standard