Technical Travel SEO and AI Strategist

Our Mission: We re-shape travel and tourism brands to ensure long-term health and wellbeing for all people and planet. We achieve this through in-depth analysis, creative communication, and by educating and guiding clients, communities, and the industry. Driving positive change in behaviour that inspire journeys, expand horizons, and foster meaningful social and environmental impact.

We are looking for a Technical SEO & AI Strategist, someone who’s deeply technical, data-driven, and fascinated by the future of search. You’ll help our travel clients grow their organic visibility and authority, especially within AI-driven search environments (SGE, ChatGPT, Perplexity).

You’ll combine SEO expertise with emerging AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) strategies to ensure our clients are discoverable in the next generation of search.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every single qualification. At Lemongrass, we use a blind recruitment process, meaning personal details such as name, age, gender, and education are removed from applications to focus purely on skills and experience. This helps eliminate unconscious bias and ensures a fairer, more inclusive hiring process where every candidate is evaluated on their merits. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and our company values resonate with you, but your experience doesn’t align perfectly with every requirement in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

We have a strong, values-driven culture and are a proud B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment. 

SEO Strategy & Implementation

• Conduct full technical and content SEO audits; identify opportunities and deliver actionable roadmaps
• Improve crawlability, indexation, site structure, Core Web Vitals, and structured data
• Optimise on-page and off-page SEO, coordinating with content and PR teams
• Lead keyword, entity, and topic analysis to inform content creation and digital authority strategies
• Monitor and analyse performance using GA4, Search Console, Ahrefs, SEMrush, and AI analytics tools

AI & Innovation

• Develop frameworks for AEO and GEO optimisation, improving visibility in AI-generated results
• Build and document AI prompt systems and QA processes for SEO and reporting
• Integrate AI tools for data extraction, automation, and trend analysis
• Track emerging AI technologies and search innovations to future-proof client strategies

Client Strategy & Leadership

• Serve as the strategic SEO lead for key travel accounts
• Present performance insights and innovation roadmaps to clients
• Collaborate cross-functionally with PR, creative, and strategy teams
• Identify new revenue streams for existing and new clients

• 4+ years’ experience in technical SEO (in-house or agency), ideally in travel or hospitality
• Experience with GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and other SEO tools
• Strong understanding of structured data, entity optimisation, and E-E-A-T principles
• Familiarity with AI search tools and LLM-powered interfaces
• Analytical mindset with the ability to translate data into actionable insight
• Curiosity about how AI is reshaping search and brand visibility

• International languages
• Curiosity of mind and wanting to learn
• Knowledge of the current and future social media universe including established and emerging channels
• Familiarity with sustainability initiatives and an interest in conservation
• Understanding of SEO tools and Google Analytics

• One of the biggest perks at Lemongrass is that we work a 4-day week – on full 5-day pay
• Hybrid working, generally one day (Monday) in the Bicester office and the others working remotely
• Flexible remote working
• Competitive Salary
• Team Bonus Scheme with targets across social, environmental and revenue
• Carbon literacy training
• New business and recruitment bonus for introductions to us
• Generous annual leave entitlement – not pro rata for the 4 day week and increases with length of service
• Birthday day off
• Sick pay
• Responsible Company Pension Scheme
• Team Volunteering Days
• Charity Days
• Lemongrass match personal charity donations
• Private Healthcare, including optical, dental and mental health support and talking therapies
• Worldwide Travel Insurance
• Railcard for discounted rail travel
• Yearly and half yearly appraisals
• Career progression
• Full Induction and on-going training
• Monthly lunch and learns
• Travel opportunities
• Company updates – we want our team to know and feel part of what is going on within the business, we believe in transparency and accountability
• Team socials and celebrations

HUNGRY TO LEARN - We care about: opening minds, growing as individuals, and expanding our horizons.

MEANINGFUL RELATIONSHIPS - We care about: symbiotic relationships, shared values and shared happiness. With a commitment to connecting with others and the world around us, we strive to build meaningful relationships.

FOR THE GREATER GOOD - We care about: being meaningful, sustainable and authentic. We want to be a part of the solution. In a changing world, we seek to make a positive impact for our clients, for Lemongrass, and for wider society.

LEADING THE WAY - We care about: carving a path, making change happen, and doing things differently. We’re leading the way in travel PR by combining traditional and digital methods with specific sector expertise.

Please Note: These duties defined in this Job Description are not definitive and may be subject to future amendments following appropriate consultation.