Digital PR Account Manager

You’ll bring at least 3 years of digital PR experience, strong media relationships (both old and new media), excellent client and communication skills, and a solid understanding of the travel industry.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every single qualification. At Lemongrass, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role and our company values resonate with you, but your experience doesn’t align perfectly with every requirement in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We have a strong, values-driven culture and are en route to becoming the UK’s first travel communications B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment.

One of the biggest perks at Lemongrass is that we work a 4-day week – on full 5-day pay.
 

• Plan, coordinate, and organise press functions and press trips on behalf of clients.
• Organise and attend meetings with media and industry partners on behalf of clients without input 
  from the Account Director.
• Draft and distribute press releases, media pitches, and support with Lemongrass blog post writing.
• Outreach content to media to secure results and quality links in target publications.
• Develop and implement creative press strategies to secure high-impact media coverage for clients.

• Oversee client reporting with the junior team, ensuring reports and press coverage are completed and dispatched in a timely manner.
• Collate and analyse data from different sources to generate meaningful insights for future campaigns.
• Translate and visualise data to communicate complex information in simple and easy-to-understand 
  ways.

• Carry out digital positioning audits/competitor GAP analysis for clients to identify link-building opportunities and present findings.
• Lead on digital PR processes, including ideation, data analysis, crafting of pitches, media outreach, and reporting.
• Understand SEO needs of clients and incorporate them into campaign ideas.
• Analyse data and results across Ahrefs, SEMRush, Google Search Console, and Google Analytics
• Keep updated on all digital channel changes and best practices.

• Proactively contribute to team ideation and creative council sessions—bringing the latest trends and spotting opportunities for clients.
• Contribute to PR Plans that are in line with client’s strategic goals and objectives.
• Ensure an eye for detail at all times, with strong copy-editing skills.
• Monitor relevant media, social media, industry associations, and intelligence reports to increase relationships and knowledge on behalf of clients and the agency.

• Foster strong client relationships both in person and through day-to-day communication.
• Be the main point of contact for our clients, offering timely responses and a proactive approach to communication.
• Lead with new client processes – generating workshop documents, checklists and templates for new clients.
• Attend annual client strategy meetings to present PR plans and trends from the UK media

• At least 3 years’ experience working within PR (digital or traditional) at an agency or in-house within travel or lifestyle.
• Strong analytical skills and tools knowledge (such as Ahrefs, SEMRush, as well as Google Search Console and Google Analytics.)
• Understanding of how PR can impact SEO strategies.
• Keyword research expertise and SEO best practices understanding.
• Media Relations – Conduct effective media calls & maintain and develop lasting relationships with media; have a good understanding of best practise approach to secure results for clients.
• Client Handling – Ability to work as part of a team to manage client relationships effectively, in person, on the phone & via email.
• Ability to work as part of a team to manage client relationships effectively, in person, on the phone, and via email.
• Ability to research and write high-level and accurate copy – white papers, articles, comment, news releases, case studies, web copy, blog postings, etc. excellent attention to detail.
• Ability to work in a fast-paced environment and juggle multiple deadlines.
• Media contacts within the lifestyle/travel media.
• Willingness and eagerness to contribute to new business pitches from initial brief to submission and presentation.
• Excellent communication, organisational and computer skills are a must, along with the ability to meet deadlines, juggle multiple tasks, and handle a fast-paced environment.

• Foreign languages
• Curiosity of mind and wanting to learn
• Interest in sustainability
• Knowledge of the current and future social media universe including established and emerging channels
• Just generally being a nice person and team player!

HUNGRY TO LEARN - We care about: opening minds, growing as individuals, and expanding our horizons.

MEANINGFUL RELATIONSHIPS -We care about: symbiotic relationships, shared values and shared happiness. With a commitment to connecting with others and the world around us, we strive to build meaningful relationships.

FOR THE GREATER GOOD - We care about: being meaningful, sustainable and authentic. We want to be a part of the solution. In a changing world, we seek to make a positive impact for our clients, for Lemongrass, and for wider society.

LEADING THE WAY - We care about: carving a path, making change happen, and doing things differently. We’re leading the way in travel PR by combining traditional and digital methods with specific sector expertise.

Please Note: These duties defined in this Job Description are not definitive and may be subject to future amendments following appropriate consultation