Mirjam founded Lemongrass 20 years ago, prompted by a desire to create meaningful change in travel communications.
Her innovative leadership has driven Lemongrass to win multiple awards for the agency’s new approach to travel communications, blending the creativity and storytelling of PR with the strategic strength of data insights.
In 2023 Lemongrass became an accredited B Corp and won the prestigious Sunday Times Best Places to Work Award. The agency undertakes pro bono work for the Conscious Travel Foundation and was one of the earliest adopters of the 4-day working week.
As one of the industry’s leading figures, Mirjam is regularly invited to speak at global travel events (including Further East, Pure, T Fest, Travel + Leisure Luxury Summit Asia and TTG Luxury Travel Summit) and is a frequent guest on industry podcasts and webinars.
She is a judge on the EMEA Purpose Awards and The Travel Industry Awards by TTG and sits on the board of Travel by B Corp, a collective of B Corp Certified travel companies, united by the belief that travel can be a force for good, aiming to promote sustainable and ethical travel practices and offer immersive, positive-impact experiences
Mirjam is an alumna of the Goldman Sachs Programme at Oxford University and The Cambridge Institute for Sustainability Leadership.