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Contact

Maddi Howell

With a solid background of more than five years in digital PR and SEO, Maddi is an senior account manager at Lemongrass, utilising her experience to support both traditional and digital PR activity for a range of tourism board and hotel clients.

Before joining Lemongrass, Maddi (she/her) worked in SEO and Digital PR at Verve Search and later Digitaloft. Maddi is a seasoned Digital Travel PR pro, having worked with a number of travel and lifestyle brands on their digital PR strategy, such as loveholidays, Hayes & Jarvis, and Weddingsonline. Through her link-building and pitch-crafting experience, Maddi has secured coverage for her clients in top-tier publications, such as CNBC, Wanderlust and The Telegraph.

In her current role at Lemongrass, Maddi is responsible for overseeing client ideation sessions, assisting with the conceptualisation of digital PR campaigns and leading the content plan for the Lemongrass joint client press releases. In the day-to-day, her expertise lies with tourism board clients, fulfilling the PR strategy for destinations such as Cascais, Vienna, Mallorca and Slovenia, as well as hotels like Hotel Santa Caterina.

Outside of work, Maddi enjoys exploring new restaurants in London, attending concerts, and spending time on the Devon coast. With a passion for travel, she has visited several exciting destinations and is keen to tick Havana and Chefchaouen off her bucket list.

A logo showing text saying 'certified carbon literate'

What is a Carbon Commitment?

At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy at the Carbon Literacy Project website.

Maddi’s Carbon Commitments:

  • Prioritisation of targeted email communication to reduce my unnecessary digital carbon footprint.
  • Encourage the use of public transport for trips amongst both media and brands wherever possible - for example, the use of trains rather than vehicles for airport transfers.
  • Utilise cloud file sharing services rather than sending email attachments to reduce the unnecessary carbon footprint of unused attachments, so files can be directly downloaded only by those who need them.