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Maddi Howell

With a solid background in digital PR and SEO, Maddi is an account manager at Lemongrass, utilising her expertise to support on both traditional and digital PR activity for a range of hotel, tour operator and tourism board clients.

Before joining Lemongrass Maddi (she/her) worked in SEO and Digital PR at Verve Search and later Digitaloft. Maddi is a seasoned Digital Travel PR pro and has worked with a number of travel and lifestyle brands on their digital PR strategy, including loveholidays, Hayes & Jarvis, and Weddingsonline. Through her link-building experience, Maddi has secured coverage in top-tier publications, such as The Guardian, Cosmopolitan and The Independent.

In her current role at Lemongrass, Maddi is responsible for overseeing client ideation sessions and assists with the conceptualisation of digital PR campaigns. She looks after several tourism board clients, such as Cascais, Vienna and Slovenia, as well as hotels such as Hotel Santa Caterina.

Outside of work, Maddi enjoys exploring new restaurants in London, attending concerts, and spending time on the Devon coast. With a passion for travel, she has visited several exciting destinations and is keen to tick Havana and Chefchaouen off her bucket list.

What is a Carbon Commitment?

At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy at the Carbon Literacy Project website.

Maddi’s Carbon Commitments:

  • Prioritisation of targeted email communication to reduce my unnecessary digital carbon footprint.
  • Encourage the use of public transport for trips amongst both media and brands wherever possible - for example, the use of trains rather than vehicles for airport transfers.
  • Utilise cloud file sharing services rather than sending email attachments to reduce the unnecessary carbon footprint of unused attachments, so files can be directly downloaded only by those who need them.