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Abi Best

An exceptional and visionary managing partner at Lemongrass Marketing, Abi expertly spearheads innovative, industry-leading strategies for travel brands, driving remarkable growth and fostering enduring, highly successful partnerships with clients.

As Managing Director at Lemongrass Marketing, Abi (she/her) is dedicated to delivering industry-leading strategies for a diverse range of travel brands, including tour operators, independent hotels, and international tourist boards. With over a decade of experience in communications, social media, and sales for renowned hotels and destinations, Abi's strategic and creative approach to problem-solving is highly regarded by clients.

Abi supervises client teams in executing impactful PR strategies and assists clients in recognizing new business prospects and untapped market opportunities. These strategies are grounded in audience insights, competitor analysis, and backlink audits to ensure meaningful long-term results. As a key member of the Lemongrass team, Abi has successfully led the launched many award winning hotels and tour operators and is an expert in destination PR. She has played a pivotal role in Motel One's entry into the UK market through award-winning digital PR campaigns. Always challenging the status quo and focusing on long-term objectives, Abi is a driven and valuable long-term partner for Lemongrass clients.

Outside of her professional life, Abi enjoys exploring the UK in her campervan with her young family and spirited Border Terrier.

What is a Carbon Commitment?

At Lemongrass, we advocate for carbon pledges, personal commitments to reduce emissions within our organisation. We believe in collective efforts to combat climate change and aim to achieve net zero by 2038. Each team member has pledged specific actions to reduce carbon emissions, reinforcing our shared commitment to sustainability and bringing us closer to our net zero goal. You can find out more about carbon literacy on the Carbon Literacy Project website.

Abi’s Carbon Commitments:

  • Implementing Lemongrass’s Green Travel Policy for clients and team. We will be prioritising train travel over flights and reducing the number of trips taken as an agency. These policies will apply to all partners we work with.
  • Carbon budgets for the team and our clients so that we can keep a close eye on where our carbon emissions are coming from and hit our reduction targets YOY. Education and discussion with our partners on what these budgets are and why we are doing them.
  • Allocating budget for team education and training on the topics of carbon emissions. Every team member will go through Carbon Literacy training. Education is key for the whole team so that we can take our clients on this journey with us.