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Abi Best

An exceptional and visionary managing partner at Lemongrass Marketing, Abi expertly spearheads innovative, industry-leading strategies for travel brands, driving remarkable growth and fostering enduring, highly successful partnerships with clients.

As Managing Partner at Lemongrass Marketing, Abi is dedicated to delivering industry-leading strategies for a diverse range of travel brands, including tour operators, independent hotels, and international tourist boards. With over a decade of experience in communications, social media, and sales for renowned hotels and destinations, Abi's strategic and creative approach to problem-solving is highly regarded by clients.

Abi supervises client teams in executing impactful PR strategies and assists clients in recognizing new business prospects and untapped market opportunities. These strategies are grounded in audience insights, competitor analysis, and backlink audits to ensure meaningful long-term results. As a key member of the Lemongrass team, Abi has successfully led the launched many award winning hotels and tour operators and is an expert in destination PR. She has played a pivotal role in Motel One's entry into the UK market through award-winning digital PR campaigns. Always challenging the status quo and focusing on long-term objectives, Abi is a driven and valuable long-term partner for Lemongrass clients.

Outside of her professional life, Abi enjoys exploring the UK in her campervan with her young family and spirited Border Terrier.