Sensoria Dolomites

Located at the foot of the Alpe di Siusi, the all-inclusive, adults-only wellness hotel, Sensoria Dolomites, combines panoramic mountain views, modern interiors and South Tyrolean warmth to create a place of wellbeing for the senses and soul.

In the summer of 2022, the hotel opened with 45 minimalist, elegant rooms and two suites, with a private spa area and a spacious terrace deck with a view of the Sciliar. Explore South Tyrolean culinary delights and a selection of 70 locally sourced wines or choose a private dining experience under the Sciliar.

Enjoy the secluded spa designed with natural materials complete with a modern bathhouse made of mountain spruce, aroma infusions in the adventure forest sauna and a tailored treatment programme to enrich all the senses. In the relaxation room, guests can enjoy a view of the forest to find peace of mind. With a raft of experiences on offer all year round, from hiking, horse-riding to winter sports, Sensoria Dolomites is the ultimate destination for wellbeing.

• Sensoria implements sustainable solutions wherever possible such as central heat recovery systems, solar systems, LED lighting, heat recovery refrigeration and rainwater tanks
• Meadows and green roofs that are insect-friendly and promote biodiversity were also installed
• The construction uses regional and natural building materials (untreated spruce wood from South Tyrolean forests)
• In the kitchen, Sensoria operates a minimal-waste principle where overproduction and food waste are prevented. Guests are able to choose their evening meal to support this, with any leftover fresh food found on the buffet the next day. A nose to tail principle is also followed when designing meals.

Lemongrass Marketing, a B Corp-certified travel communications agency, was appointed UK PR partner for Sensoria Dolomites in 2023, four years after the property's launch.

Highlights: dedicated wellness retreat coverage in The Telegraph and Tatler; exclusive press trip with the Art Director of Condé Nast Traveller.

Although the property was already established, the challenge was building UK brand visibility from the ground up in order to drive bookings from the UK market.

We went after evergreen round-ups, not news

With no launch moment available, we targeted influential evergreen round-ups - Europe's best hotels, the top stays in the Dolomites - which have the advantage of being commissioned continuously and read for years afterwards.

Round-up inclusion is unglamorous compared with a dedicated feature. It's also considerably more durable, and for a property with no news hook it's the most reliable route in.

We audited the competition to find the gaps

A digital positioning audit identified where competitors held visibility that Sensoria didn't, letting us prioritise the specific publications where the property most needed to appear rather than pursuing coverage indiscriminately.

We introduced new experiences to create new news

As the hotel evolved, we built a media strategy around genuinely new offers - local art residencies, wellness retreats - while reinforcing Sensoria's core positioning and resisting the fragmentation that usually follows when a property adds new products.

68 pieces of coverage in 2025 reaching 333 million, with 41% of articles from sites with excellent domain authority.

Highlights included dedicated wellness retreat coverage in The Telegraph and Tatler, and an exclusive press trip with the Art Director of Condé Nast Traveller.

How do you build PR visibility for a hotel that has already launched? By targeting evergreen round-up coverage, auditing competitor visibility to identify gaps, and creating genuine new news moments through new experiences or offerings. Sensoria Dolomites secured 68 pieces and 333M reach in 2025 using this approach.