Their locations span across Europe, the Americas, Africa, Asia, Australia and New Zealand, including an average of 3,649 live UK sites, providing 38 million annual visitors with a simple platform where they can search for and book a holiday with ease. Since creation, the platform has handled £500 million worth of bookings and booked over 44 million bednights, with 5 million nights taken in the last year alone.
Pitchup.com enables users to search for all types of parks and sites from more than 100 chains right through to one-off campsites and unique outdoor accommodation options, which may have previously lacked a web presence.
Awards include 2021 Winner, Trade Heroes - Pandemic Heroes Awards (National Farm Attractions Network), 2020, 2019 and 2018 inclusions in the FT1000 (Financial Times’ 1000 fastest growing companies in Europe), and in 2025, ‘Europe’s Long-Term Growth Champion’ (FT) for sustained revenue growth since 2014. In 2025, Pitchup was also awarded a Feefo Platinum Trusted Service Award for the fifth year in a row. In 2026, Pitchup was ranked among the top 50 largest global Online Travel Agents.
Case study - 78 Pieces in Four Months: Turning Booking Data Into Stories Journalists Can't Get Elsewhere
Every booking platform is sitting on a dataset that no journalist can access anywhere else. Most of them use it for internal reporting and never think about it again.
It is, in digital PR terms, an enormous unexploited asset.
The short version
Lemongrass Marketing, a B Corp-certified travel communications agency, delivers data-led digital PR for Pitchup.com, which lists over 5,600 outdoor accommodation locations across 67 countries.
| Metric (4 months) | Result |
| Pieces of coverage | 78 |
| Brand mentions | 282 |
| Reach | 318 million |
| Sites with excellent DA | 62% |
The challenge
Pitchup.com sought a PR partner to deliver creative, news-led campaigns capable of cutting through an increasingly competitive travel landscape. The challenge was combining data-driven storytelling with a proactive newsjacking strategy - transforming the brand's extensive booking and travel data into timely media stories.
Here's how we did it
We made the data the product
Our strategy centred on turning Pitchup's booking and travel data into newsworthy stories journalists genuinely couldn't source elsewhere.
Exclusivity is the whole point. A press release can be ignored because five competitors sent something similar. A dataset nobody else has is a different proposition entirely.
We built original index campaigns
Original data-led campaigns included an index ranking the UK's best cities for urban escapes - the kind of format that generates coverage, links and follow-up commentary, and can be refreshed annually.
We ran reactive commentary alongside
Data campaigns are periodic by nature, so we paired them with reactive commentary on emerging travel trends to maintain a consistent drumbeat of national and regional coverage between the bigger moments.
The results
78 pieces of coverage in four months, generating 282 brand mentions and a reach of 318 million, with 62% of websites carrying an excellent domain authority.
Frequently asked questions
What is data-led digital PR? An approach that converts a brand's proprietary data into original research, indexes and rankings that journalists cannot source elsewhere - generating coverage and backlinks through genuine exclusivity rather than promotional messaging.
Which brands are best suited to data-led PR? Any business holding proprietary transactional or behavioural data, such as booking platforms, marketplaces and travel operators. Pitchup.com's booking data generated 78 pieces of coverage in four months.
Sitting on a dataset?
Lemongrass Marketing is a specialist travel communications agency and certified B Corp. Call +44 (0)1865 237 990 or email grow@lemongrassmarketing.com.