From stunning contemporary houses to waterside retreats and countryside cottages, all feature five-star facilities like private swimming pools and games rooms. Perfect Stays match guests to exclusive, hand-picked homes that are best suited to their needs and occasion.
Breaking the mould when it comes to luxury self-catering holidays, Perfect Stays is about much more than opulent accommodation. Through a tailored approach and inclusive concierge service, their team of local experts can craft a personalised itinerary for the duration of your stay. From private chefs, wine tastings and in-house spa treatments, to foraging adventures and one-to-one surf lessons, the Concierge team will plan and book experiences on your behalf. Also on hand to take care of the practical details, from recommending baby-sitters and dog-sitters to making taxi reservations, Perfect Stays aim to create memorable, bespoke holidays that are hassle-free.
Case study - When Property Reviews Dry Up: 41 Pieces of Coverage Without Them
The dedicated property review is quietly disappearing. Publications are prioritising affiliate content and broad round-ups, and the single-property write-up that luxury rental brands relied on for a decade is becoming genuinely hard to secure.
That's a structural change, not a bad patch. It needs a structural answer.
The short version
Lemongrass Marketing, a B Corp-certified travel communications agency, delivers digital PR for Perfect Stays, a luxury holiday rental company specialising in properties across Cornwall, Devon and Somerset.
| Metric (Jan–July 2026) | Result |
| Pieces of coverage | 41 |
| Reach | 14 million |
| Backlinks | 27 |
| Links from excellent-DA sites | 47% |
Coverage: The Telegraph, Country & Town House, Daily Mirror, Times LUXX, Women's Health.
The challenge
Maintain a consistent drumbeat of coverage within the highly competitive luxury holiday rental market. With dedicated property reviews increasingly difficult to secure as publications prioritise affiliate content and round-up features, the challenge was building a reactive, creative digital PR programme extending visibility beyond traditional press trips.
Here's how we did it
We stopped pitching the format that was disappearing
Rather than fighting for a diminishing number of dedicated reviews, we shifted focus entirely - building a proactive strategy around reactive opportunities, creative storytelling, newsjacking, seasonal travel trends and round-up features.
We joined conversations already happening
The approach positioned Perfect Stays within existing media conversations rather than trying to start new ones - generating high-quality earned coverage while significantly reducing reliance on press trips.
We used seasonality as a recurring hook
Seasonal travel trends provide a reliable, repeating calendar of relevance for a holiday rental brand, which makes them considerably more sustainable than one-off campaign moments.
The results
41 pieces of coverage between January and July 2026 reaching 14 million, generating 27 backlinks with 47% from websites with an excellent domain authority - across high-authority titles including The Telegraph, Country & Town House, the Daily Mirror, Times LUXX and Women's Health.
Frequently asked questions
Why are property reviews harder to secure than they used to be? Publications increasingly prioritise affiliate content and broad round-up features over dedicated single-property reviews, which changes what travel brands can realistically pitch for.
What replaces the property review in luxury rental PR? Reactive commentary, creative storytelling, newsjacking, seasonal trend angles and round-up inclusion. Perfect Stays secured 41 pieces and 27 backlinks in seven months using this approach.
The format changed, but the results don't have to
Lemongrass Marketing is a specialist travel communications agency and certified B Corp. Call +44 (0)1865 237 990 or email grow@lemongrassmarketing.com.