Cape of Senses

The retreat offers spectacular views and year-round relaxation and regeneration, encouraging guests to slow down and reconnect with their senses. The successful insertion of the building into the hillside terrain, designed with a gentle curve, allows Cape of Senses to enjoy uninterrupted sunset views putting the spotlight on its surroundings. Combining simplistic elegance with traditional Italian flare, the property features 55 suites with spacious rooms and sophisticated design.

Guests can unwind at the outdoor, private heated infinity pool and jacuzzi or connected indoor pool. While the Senses Spa offers a holistic spa concept with an extensive range of facilities and treatments that use natural, sustainably sourced products. Guests can also enjoy the spa library or spa garden which includes a yoga platform. There are two fine dining restaurants, including the lake-view Al Tramonto and traditional Osteria La Pergola, the former awarded a Michelin Key within the first year of opening. Guests can also enjoy breakfast at the rooftop garden or in their own private suites, plus the lounge bar and bistro serve light refreshments. The lake hideaway also offers an extensive range of year-round, on-site activities and local experiences, available to book through the hotel’s concierge service.

• The compact, ground-saving concept that provides the hillside edge development of the property also allowed the roof to be equipped with a concealed photovoltaic system, making for a more efficient and sustainable build.
• Additional energy-saving technologies such as heat pumps, photovoltaics and rainwater collectors were also implemented. All building materials such as the stone, wood and tiles were sourced from the local region using first-class South Tyrolean companies.
• The olive trees that existed on the site were also carefully removed and replanted back into the hotel’s surrounding landscape.

Lemongrass Marketing, a B Corp-certified travel communications agency, delivered the UK launch for Cape of Senses, a five-star adults-only spa hideaway 240 metres above Lake Garda.

Exclusive first-look reviews: Condé Nast Traveller and ELLE UK.

Launch Cape of Senses in the UK, building awareness of a new adults-only luxury retreat on Lake Garda. The property needed to establish itself as a leading destination for couples, securing influential top-tier coverage that would drive both visibility and bookings.

Exclusives first, everything else second

We secured exclusive first-look reviews with Condé Nast Traveller and ELLE UK before opening the story more widely.

Exclusives cost you volume in the short term and buy you credibility that shapes everything afterwards. Once CN Traveller has reviewed a property, every subsequent pitch is easier - you're no longer asking an editor to take a risk on an unknown.

Then press and influencer trips, in sequence

A series of tier-one press and influencer trips followed, introducing Cape of Senses to luxury travellers through editorial coverage and social content simultaneously.

Then a digital positioning audit, once we had something to compare

As awareness grew, we ran a digital positioning audit to identify competitor gaps - letting us target the specific high-value publications that would help the hotel stand shoulder to shoulder with established competitors rather than simply accumulating coverage.

30 pieces of coverage at launch with a reach of 919 million, 151 brand mentions, and 28 backlinks - with 86% of media titles carrying a domain authority of 60+.

What is the right sequence for a hotel launch PR campaign? Securing exclusive first-look reviews with high-authority titles before broader outreach establishes credibility that improves subsequent pitch acceptance. Cape of Senses secured exclusives with Condé Nast Traveller and ELLE UK ahead of wider press and influencer activity.