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Basel Tourist Board

PR Strategy to communicate this Swiss city's vibrant cultural offering.

Basel, Switzerland, is city of exciting contrasts. Modern day architecture sits alongside historical buildings and a young and dynamic art scene exists alongside world-renowned museums. With 40 museums, the highest concentration of museums in the country, Basel is regarded as Switzerland’s cultural capital and is also the home of the well-known international art fair – Art Basel.

Classic modernism meets street art in Basel. You can find art around every corner throughout the city – Pablo Picasso, Jonathan Borofsky and Jean Tinguely are just a few of the artists who enrich the cityscape with their works.

With an event calendar filled with festivals, street parties, open-air concerts and open-air cinemas, it is a city that loves the outdoor life. At the heart of this lies the Rhine river, Basel’s unofficial emblem and where tourists and locals alike flock to in spring and summer.

Sustainability

  • The BaselCard lets visitors travel free of charge on all public transport and for just CHF 20 a day, you can use an e-bike to get around.
  • Basel has the highest share of trips taken by bicycle in Switzerland. With a dense network of cycling routes, paths and other infrastructure, Basel is seeking to become the country’s most bicycle-friendly city.