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Basel Tourist Board

PR Strategy to communicate this Swiss city's vibrant cultural offering.

Basel, Switzerland, is city of exciting contrasts. Modern day architecture sits alongside historical buildings and a young and dynamic art scene exists alongside world-renowned museums.

With 40 museums, the highest concentration of museums in the country, Basel is regarded as Switzerland’s cultural capital and is also the home of the well-known international art fair – Art Basel.

Classic modernism meets street art in Basel.

You can find art around every corner throughout the city – Pablo Picasso, Jonathan Borofsky and Jean Tinguely are just a few of the artists who enrich the cityscape with their works.

With an event calendar filled with festivals, street parties, open-air concerts and open-air cinemas, it is a city that loves the outdoor life. At the heart of this lies the Rhine river, Basel’s unofficial emblem and where tourists and locals alike flock to in spring and summer.