Breaking into the US travel media market can feel overwhelming - especially if you’re working with limited time, contacts or budget.
The Lemongrass US Media Roadshow gives destinations, travel brands and tourism organisations direct access to influential American journalists through curated face-to-face meetings in key US media hubs.
The programme builds on the success of our sell-out UK media roadshows, which have connected destinations with leading travel journalists and delivered high-impact coverage across national newspapers, magazines, broadcast media and digital platforms.
Now we’re bringing the same proven format to the United States - giving international travel brands a powerful and cost-effective way to build relationships with the media shaping travel conversations across America.
Our team already works closely with US travel journalists, editors, broadcasters and creators, meaning we understand the stories, destinations and trends that resonate most with American audiences.
Why join the Lemongrass US Media Roadshow?
1. A cost-effective way to enter the US market
Launching PR in the United States doesn’t have to mean large retainers or long-term commitments.
The roadshow format offers a focused way to test the market, build relationships and generate coverage - all within a manageable budget.
It’s ideal for destinations and travel brands looking to:
- Discover what resonates with US audiences
- Launch PR activity even if they’re new to the market
- Achieve high-impact results without large budgets
- Access influential podcasts, broadcast media and creators
- Build authority as a trusted expert in their destination or sector
2. Access influential US travel media
Our roadshows connect you with journalists across a wide range of outlets - from national newspapers and magazines to specialist travel publications, podcasts, broadcasters and digital creators.
This can include opportunities with titles such as:
- Condé Nast Traveler
- Travel + Leisure
- Forbes
- AFAR
- The Washington Post
- The New York Times
For brands looking to establish credibility in the US market, these relationships are invaluable.
3. Cut through inbox fatigue with face-to-face pitching
Journalists receive hundreds of email pitches every week. A personal meeting creates a far stronger connection.
Our roadshows allows us to present your destination or story directly to journalists in short, curated meetings designed to maximise efficiency and impact.
Face-to-face pitching allows your brand to:
- Cut through crowded inboxes
- Share multiple story angles in one conversation
- Receive immediate feedback from journalists
- Build genuine relationships that lead to stronger coverage opportunities
Journalists consistently tell us they prefer focused, curated meetings where they can discover several potential stories in one session.
4. Tap into our established media network
The Lemongrass team has built strong relationships with travel journalists across the US media landscape.
These connections allow us to secure meaningful meetings with journalists who are genuinely interested in discovering new destinations, experiences and stories.
This leads to:
- Higher quality coverage opportunities
- Stronger editorial relationships
- Opportunities for press trips, interviews and features
Our focus is always on impactful editorial coverage - not vanity mentions.
What’s included?
When you join the Lemongrass US Media Roadshow, our team manages the entire process from pitching through to post-event reporting.
You’ll receive:
- US-wide media pitching on your behalf
- 1 strategic post-roadshow press release distribution to 30 targeted US media contacts, shaped by insights gathered during your meetings
- Curated journalist meetings aligned to your PR goals
- A minimum of 10 high-quality media leads guaranteed
- Exposure across up to 100 tier-one US publications
- Confirmed interest in press trips, interviews or features
After the roadshow you’ll also receive:
- A full results report summarising meetings and opportunities
- A US media trend report to inform your future PR strategy
Reach media across the United States
The roadshow travels through several key US media hubs, giving you access to journalists covering a wide range of regions and audiences.
This broad reach helps ensure your destination or brand connects with media beyond the traditional travel editorial centres.
Ready to raise your profile in the US?
The Lemongrass US Media Roadshow is one of the most effective ways to build relationships with influential American travel journalists and generate meaningful media coverage.
If you’re looking to enter the US market or expand your presence with American audiences, we’d love to help.
Get started
Simply fill out the form to kickstart your journey. We'll provide you with all the essential information and collaborate on crafting compelling stories.