Your brand has remarkable stories to tell. Let us help you get them in front of the UK media that matter.
The Lemongrass Media Roadshow is designed to future-proof your PR and put your brand firmly on the radar of the media that matters most.
Over the course of the week, our team travels across England, Scotland, Wales and Ireland, pitching your story directly to our trusted network of journalists, broadcasters, podcasters and creators. We don’t send emails and hope for the best, we meet decision-makers face-to-face and advocate for your brand where it has the greatest chance of landing meaningful coverage.
Why join the Lemongrass UK Media Roadshow?
1. A cost-effective way to build visibility in the UK market
Launching PR in the UK doesn’t have to mean large retainers or long-term commitments.
The roadshow format offers a focused way to test the market, build relationships and generate coverage, all within a manageable budget.
It’s ideal for destinations and travel brands looking to:
- Understand what resonates with UK media and audiences
- Launch PR activity, whether new to the market or looking to grow visibility
- Achieve high-impact results without large budgets
- Access influential UK journalists, broadcasters, podcasters and creators
- Build authority as a trusted voice within the UK travel landscape
2. Access influential UK travel media
Our roadshows connect you with journalists across a wide range of outlets - from national newspapers and magazines to specialist travel publications, podcasts, broadcasters and digital creators.
This can include opportunities with titles such as:
- The Times
- The Guardian
- Condé Nast Traveller
- The Telegraph
- BBC
- Country & Townhouse
For brands looking to establish credibility in the US market, these relationships are invaluable.
3. Cut through inbox fatigue with face-to-face pitching
Journalists receive hundreds of email pitches every week. A personal meeting creates a far stronger connection.
Our roadshows allows us to present your destination or story directly to journalists in short, curated meetings designed to maximise efficiency and impact.
Face-to-face pitching allows your brand to:
- Cut through crowded inboxes
- Share multiple story angles in one conversation
- Receive immediate feedback from journalists
- Build genuine relationships that lead to stronger coverage opportunities
Journalists consistently tell us they prefer focused, curated meetings where they can discover several potential stories in one session.
4. Tap into our established media network
The Lemongrass team has built strong relationships with travel journalists across the US media landscape.
These connections allow us to secure meaningful meetings with journalists who are genuinely interested in discovering new destinations, experiences and stories.
This leads to:
- Higher quality coverage opportunities
- Stronger editorial relationships
- Opportunities for press trips, interviews and features
Our focus is always on impactful editorial coverage - not vanity mentions.
What’s included?
When you join the Lemongrass UK Media Roadshow, our team manages the entire process from pitching through to post-event reporting.
You’ll receive:
- Minimum of 10 high-quality, guaranteed media leads
- Exposure across up to 100 tier-one publications and leading UK outlets
- Tailored opportunities including press trips, interviews and thought-leadership placements
- Delivered as a one-off initiative with no ongoing retainer commitment
After the roadshow you’ll also receive:
- A media trend report to inform future communications and PR strategy
Reach media across the length and breadth of the UK
The roadshow travels across the UK, giving you access to journalists covering a wide range of regions and audiences.
This broad reach helps ensure your destination or brand connects with media beyond the traditional travel editorial centres.
Ready to secure meaningful coverage in the UK?
The Lemongrass UK Media Roadshow is one of the most effective ways to build relationships with influential UK travel journalists and generate meaningful media coverage.
Whether you’re looking to strengthen your presence or grow visibility within the UK market, we’d love to help.
Get started
Simply fill out the form to kickstart your journey. We'll provide you with all the essential information and collaborate on crafting compelling stories.