Hugo (he/him) has experience across SEO, AEO, and broader digital marketing operations, helping a wide range of companies achieve data-driven results that convert. He’s consistently looking for new ways to improve search visibility and performance, including building his own plugins and add-ons for Shopify and WordPress.
At Lemongrass, Hugo is responsible for developing, refining, and delivering high-performing SEO and AEO strategies for a diverse portfolio of travel industry clients. He understands the growing influence of digital PR in today’s search landscape - particularly as brands compete for visibility across AI-driven results - and works closely with the Lemongrass PR team to support the delivery of a fully integrated, end-to-end service offering.
Outside of work, Hugo volunteers at a sailing charity called BLYM where he is an RYA Senior instructor and Powerboat instructor.