Having worked with a diverse range of clients across luxury travel, finance, beauty and insurance, she has extensive experience developing content strategies shaped by audience insights and search behaviour.
With a degree in English and a Master's in Publishing, Abi combines a strong grounding in language and storytelling with a strategic approach to SEO. She's particularly interested in the evolving search landscape, from shifting search behaviours to the growing influence of AI.
At Lemongrass, she brings together SEO, content and digital PR to help clients adapt to these changes and strengthen their organic visibility.
Away from work, Abi enjoys a mix of cold-water swimming, strength training and creative pursuits. From crochet and crafting to experimenting with new ideas, she's never short of a project. Weekends are often spent exploring the countryside with her husband and two sons.