Abi (she/her) is great at spotting creative, reactive and newsjacking opportunities for clients and moving fast to land top tier coverage - including the likes of Forbes, Travel + Leisure, Time Out, CN Traveller, and even Washington Post.
Abi thrives in collaborative, fast-moving environments and loves finding clever ways to put clients at the heart of trending conversations, whether that’s reacting to breaking news or using cultural moments like Taylor Swift’s latest album to secure press coverage. Passionate about creative storytelling and media strategy, she enjoys seeing campaigns come to life in the headlines and uncovering niche angles to reach different outlets.
Outside work, Abi loves getting lost in a good book, going on muddy walks with her boyfriend and their spaniel, Rolo, and exploring new places, food, and activities on holidays and trips with friends and family.