As the strategic director Abi is responsible for delivering market leading strategies for our tourist boards and luxury hotel clients.

With over 10 years’ experience spanning communications, social and sales for international luxury hotels and resorts, Abi’s strategic yet creative approach to problem solving is highly valued by all our clients. She works closely with the client planning teams, as well as drawing on expertise from across our network of data, insight, content, comms and digital partners identifying new opportunities for clients and agency. In her time Abi headed up the launch and expansion of Martinhal Family Hotels and Resorts in Portugal, now a multi award winning resort with 4 locations, and has been spearheading Motel One’s UK market entry.

When not in work mode, Abi can be found enjoying family time in the countryside with her two boys and husband.