Content, UX and SEO for sustainability management software
The Challenge
- Weeva had established a great brand reputation offline - but this didn’t convert online. They needed help finding the right people, and getting them to convert on the website. They needed to overhaul their website, improve their content and resonate more with their audience.
The result
- Traffic increased 1530% year-on-year
- Keyword rankings improved from position 98 to top 10.
- Average bounce rate reduced from 45% to 21%
- Average dwell time improved from under 1 minute to over 3 minutes.
- Ongoing content calendar was created for the next 12-months, creating highly optimised SEO content.