Social Media strategy for a tour operator
The Challenge
My Budget Break needed a strategy to grow its social media presence organically and showcase its range of products to a defined audience. Their lack of internal resources made the social media arm of their marketing ecosystem redundant, and a daunting prospect to optimise.
The result
- We reviewed their content from the previous 18 months to ascertain what their audience was responding positively to, and what they were less interested in.
- We then analysed their comp set to learn what was working elsewhere within their niche and how they could replicate this in a way that their audience would respond positively to.
- My Budget break was delivered a detailed strategy document and content calendar, this was tailored to their team, allowing them to focus on the quick wins, what they could implement over the next quarter, and what they should be aiming to deliver their audience for long-term success.