Telling design and restoration-focused stories
The Challenge
- To tell the story that It Mallorca is a brand that is working toward restoring and reviving traditional Mallorcan architecture.
- One hotel at a time, It Mallorca intentionally chooses to transform historical buildings into hotels with a story to tell.
The result
- Organised press trips for top-tier journalists with an interest in design, as well as secured coverage with the likes of:
- Wallpaper*
- DEPARTURES
- Conde Nast Traveller