Influencer activation to showcase a historic luxury property
The Challenge
Collaborate with high-profile influencers to showcase the historic glamour of a luxury property on the Amalfi coast.
The influencers’ content needed to be fashion-focused, with large, engaged audiences, that spoke to the aspirational nature of the property’s aesthetic and target audience.
The result
- Attendance of 5 influencers with a combined audience of 2.6m followers
- Net audience growth of 2,400 (+2%) over the activation period
- 152 pieces of content shared
- 32 brand mentions
- 57k engagements on geo-tagged content