Driving brand awareness and top-tier coverage for an established group touring brand
The Challenge
Despite offering guided tours for over 60 years, G Touring was behind its competitors achieving in top-tier press coverage for its award winning touring brands Just You and Travelsphere. They wanted to increase brand awareness with regular mentions in national newspapers and magazines, and to be positioned in round-up features to ensure strong and consistent coverage. Both brands also have a strong trade media presence and needed to ensure fast turnaround trade coverage for company news.
The result
- Within the first 6 months, Lemongrass delivered for Just You and Travelpshere:
- 45 pieces of online coverage and 20 in print - 75.6% of which featured in Tier 1 titles
- 388 brand mentions in print and online - an average of 6 per feature
- 38 media meetings undertaken with journalists