Audience Insights

“It’s been such an interesting journey to validate some of our original thoughts and then do a deep dive to really understand our key audiences. I found the work on competitors fascinating. It’s a nerve-racking time as there are many tricky decisions every day, so this work has been very important for us to understand our market. As someone who seeks expert advice to help make decisions, I know that I can rely on you and your team to deliver this. ”

Travellers will no longer accept blanket messaging from hotels, tour operators, destinations and travel start-ups. They expect more: they want a personalised experience at every touchpoint that speaks to them, and them alone. 

Understanding your audience goes far beyond basic demographics  

You want your travel brand to stand out. This is why you need to market in a personalised, seamless way. You can only do that if you understand the underlying interests, passions and attitudes of your potential guests.  

This requires you to understand in-depth data that goes far beyond basic demographics. We help you develop traveller profiles based on their customer journeys, perceptions, interests, attitudes and behaviours and then deliver Content, PR and SEO strategies based on that.   

Unlocking new revenue opportunities – finding new high value customers and guests  

Today’s most successful travel brands are leveraging audience insights and data to gain competitive advantage and highlight emerging opportunities.   

Get in touch if you want to find new high value audiences – and get more customers like them contact Mirjam  or call +44 1865 237990