Award-winning Martinhal Beach Resort and Hotel was the first five-star resort in Western Algarve to offer luxury hotel and self-catering accommodation for the affluent family market.
Martinhal Family Hotels & Resorts
21,000
Facebook likes
30,000
Affluent families reached
2000
Competition entries
"Due to the complexities surrounding the launch of an entirely new resort concept, there is a huge amount to be achieved within a very short period of time. It is a testament to the Lemongrass teams' tenacity, experience and specialisation that the UK quickly established itself as our number one global market in the first year of operation."
The Client
The Challenge
To generate sustained excitement amongst UK’s high-net-worth families, with no budget!
Using a free holiday to entice readers, we pushed creative boundaries, focusing on pre-school families who are not restricted to travel during school holidays.
Results
Martinhal was featured on the cover of Frugi Clothing’s brochure, a publication received by 30,000 affluent families. This exposure netted 5,000 data capture entries and 21,000 likes on Facebook.
A Micro Scooter Activity Week promotion resulted in 2,000 competition entries and coverage in the Evening Standard and Sunday Mirror.
Working closely with a UK celebrity mother – with connections to the royal family – allowed us to develop a low-season brand ambassador reward scheme, which achieved a five-digit growth in revenue.
