Launching a luxury health clinic to the UK market



Worlds Best Medical Spa 2021 World Spa Awards


Conde Nast Traveller 2021 Readers Choice Awards


England’s best day spa 2021 (LATAC)

"Lemongrass is the perfect agency for us. They combine public relations with economic thinking and view each tactic also from a marketing perspective. With the help of Lemongrass, we have been featured in nearly all relevant leading media in the UK such as Tatler, Condé Nast Traveller, Country & Townhouse, Harper’s Bazaar, Vanity Fair etc. within only six months.”


The Client

The Lanserhof Group is built around the Lans Med concept; a holistic health philosophy that combines Modern Mayr Medicine and cutting-edge medical knowledge. Tegernsee is Lanserhof’s latest luxury health resort taking the form of a state-of-the-art centre that tends to its affluent clients in a beautiful and tranquil environment.

The Challenge

While the Lans Med concept is well known in German-speaking markets, it was virtually unheard of in the UK in 2015, when we first started working with the client.

We knew there was a base of strong interest in integrated health to tap into, however, with the price of a week-long stay averaging around £6,000, we were bound to narrow our focus to the highest income brackets.


Just 12 months after the launch of our targeted media campaign, combined with a series of press trips, we had secured coverage in all of the UK’s high-end publications. This invaluable exposure generated an aspirational aura around both the Lanserhof brand and the Tegernsee resort.

Fast forward to 2022 (seven years after we first started working with the client) we have managed to increase UK market share from low single digits to high double digits.

2021 PR Results

95 pieces of editorial coverage​

Combined overall reach of 1.9bn ​

366 brand mentions and 57 backlinks ​